We are looking for a Performance Marketing Manager to drive lead generation for our real estate projects through Google Ads, Meta Ads and other digital marketing channels. The candidate should be data-driven and focused on generating quality leads at an optimized CPL.
Key Responsibilities:
- Plan, execute and optimize Google Ads & Meta Ads campaigns.
- Generate qualified real estate leads and improve lead quality.
- Monitor and optimize CPL, CTR, conversion rate and ROI/ROAS.
- Manage campaign budgets and daily performance.
- Conduct keyword, audience and competitor research.
- Create and test ad copies, creatives and landing pages.
- Set up remarketing and retargeting campaigns.
- Track leads through GA4, Meta Pixel and CRM.
- Coordinate with the pre-sales/sales team to improve lead conversion.
- Prepare regular campaign performance reports.
- Identify new opportunities to increase lead volume and reduce acquisition cost.
Requirements:
- 1-3 years of experience in Performance Marketing / Lead Generation.
- Hands-on experience with Google Ads and Meta Ads.
- Real estate experience will be preferred.
- Good understanding of CPL, CPA, CTR, conversion rate and ROAS.
- Robust analytical and campaign optimization skills.
- Knowledge of GA4, Meta Pixel and CRM is an advantage.
KPIs: Qualified Leads • CPL • Lead Quality • Site Visits • Conversion Rate • ROI/ROAS