Location: Ballygunge, Kolkata

Job Type: Full-Time | In-Office

Salary: ₹25,000 – ₹30,000 per month

Working Hours: 10:00 AM – 6:00 PM, Monday to Saturday

Saturday: Work from Home, unless specified otherwise

About InfluCon Digitals: We are a performance marketing-focused creative marketing agency based in Kolkata. We work with a growing portfolio of D2C brands, helping them build their digital presence and, more importantly, drive measurable revenue through performance marketing.

Our team brings together performance marketers, creative strategists, graphic designers, video editors and content professionals to build campaigns where creative and advertising strategy work together.

We manage and optimise Meta Ads and Google Ads for multiple brands, with a strong focus on generating profitable growth and improving ROAS, customer acquisition and revenue.

Our key areas of expertise include D2C brands in clothing & apparel, jewellery, fashion, beauty and lifestyle.

About the RoleWe are looking for an experienced Performance Marketing Manager to join our existing performance marketing and creative team.

This is not a reporting-only role.

We are looking for someone who understands that successful performance marketing goes beyond simply creating campaigns, monitoring dashboards and sending reports. You should be able to understand a brand, identify its target audience, develop a complete advertising funnel, formulate campaign strategies, analyse performance and work closely with our creative team to develop new, innovative ad concepts that actually drive sales.

You will be responsible for managing performance marketing campaigns for multiple D2C clients and will play an important role in scaling campaigns while maintaining healthy ROAS and acquisition economics.

What You'll Be Doing

Performance Marketing & Campaign Management

- Plan, execute, manage and scale Meta Ads and Google Ads campaigns for multiple D2C brands.
- Develop campaign structures based on different business objectives, products, audiences and stages of the customer journey.
- Monitor campaign performance and continuously optimise campaigns for ROAS, CPA, CTR, conversion rate and revenue.
- Identify opportunities to scale winning campaigns while controlling inefficient spend.
- Conduct audience, placement, creative and campaign-level analysis to identify growth opportunities.
- Manage and optimise significant advertising budgets across multiple clients.

Funnel & Strategy Development
- Build and improve full-funnel advertising strategies for D2C brands.
- Develop acquisition,



retargeting and remarketing strategies.
- Understand different stages of the customer journey and create appropriate campaign strategies for each stage.
- Plan strategies for recent customer acquisition, product launches, remarketing, offers and scaling.
- Analyse customer behaviour and identify opportunities to improve the overall conversion funnel.

Creative StrategyOne of the most important parts of this role will be working closely with our graphic designers, video editors and content team to develop performance-driven creatives.

You will

- Develop creative concepts and ad ideas based on campaign objectives and audience insights.
- Identify what creative angles, hooks, formats and messaging are likely to work for a particular brand.
- Create creative briefs for designers and video editors.
- Analyse existing creatives and identify why certain ads are performing better than others.
- Continuously test new creative concepts, hooks, formats, offers and messaging.
- Think beyond conventional ad formats and bring out-of-the-box creative ideas to campaigns.
- Use performance data to influence creative decisions.

Analytics & Optimisation
- Analyse campaign data and derive actionable insights rather than simply preparing reports.
- Identify patterns in audience behaviour, creative performance and campaign economics.
- Conduct A/B testing across campaigns and creatives.
- Track key performance metrics and make data-driven decisions.
- Work with the team to identify bottlenecks in the advertising and conversion funnel.
- Provide clients with strategic recommendations based on campaign performance.

Client & Team Collaboration
- Work on multiple client accounts simultaneously.
- Collaborate closely with our creative, content and design teams.
- Participate in client discussions and present campaign strategies and performance insights when required.
- Take ownership of campaign performance and proactively identify problems and opportunities.

What We Are Looking ForMust Have
- 2+ years of hands-on experience in performance marketing.
- Strong practical experience with Meta Ads Manager.
- Strong practical experience with Google Ads.




- Proven experience in running and scaling paid advertising campaigns.
- Experience managing campaigns for multiple clients/brands.
- Strong understanding of D2C/e-commerce performance marketing.
- Experience with campaign funnel planning and performance strategy.
- Strong understanding of metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, CVR and AOV.
- Ability to analyse campaign data and turn insights into actionable strategies.
- Strong understanding of creative testing and performance creatives.
- Ability to work independently and take ownership of campaign performance.

Strongly PreferredExperience working with brands in:
- Clothing & Apparel
- Fashion
- Jewellery
- Beauty
- Lifestyle
- Consumer Products

Experience handling Shopify/WooCommerce D2C brands will be an added advantage. The Kind of Person We Want

We are not looking for someone who only knows how to operate Ads Manager.

We want someone who can look at a brand and think:

"Who should we target? What should we tell them? What creative should we show them? What funnel should we build? How much should we spend? How do we scale it? And why isn't it working if it isn't?"

You should be

- Data-driven, but also highly creative.
- Curious about why campaigns succeed or fail.
- Comfortable experimenting and testing new ideas.
- Proactive rather than waiting for instructions.
- Comfortable managing multiple accounts simultaneously.
- Focused on business results and revenue, not vanity metrics.
- Willing to take ownership of outcomes.
- Someone who keeps up with changes in Meta and Google advertising platforms.
- A strong communicator who can work effectively with both clients and creative teams.

What Will Give You an EdgeCandidates with proven results will be strongly preferred.

When applying, we would love to see examples of:

- Brands/accounts you have managed.
- Approximate monthly ad spends handled.
- ROAS achieved.
- Revenue generated through paid advertising.
- Examples of campaigns you have successfully scaled.
- Successful creative testing strategies you have implemented.
- Any particularly challenging account where you were able to improve performance.

We care more about what you have actually achieved than how many certifications you have. Compensation & Work StructureSalary: ₹25,000 – ₹30,000 per month, depending on experience and demonstrated capability.

Work Location: Kolkata

Work Type: Full-Time, In-Office

Working Hours: 10:00 AM – 6:00 PM, Monday to Saturday

Saturday: Work from Home unless specified otherwise.

📌 Performance Marketing Manager (Kolkata)
🏢 InfluCon Digitals
📍 Kolkata