Experience: 3-5 years of experience in Paid Performance Marketing
Key Responsibilities:
- Plan, execute, and scale campaigns on Google Ads and Meta Ads (Facebook & Instagram) as primary acquisition channels
- Manage agency relationships and media budgets
- Drive performance marketing analytics using Google Analytics, AppsFlyer, Firebase, Mixpanel
- Run A/B testing on creatives, landing pages & audiences
- Build remarketing and customer lifecycle/CRM campaigns
- Collaborate with product, growth, and tech teams on funnel optimization
Requirements:
- 3–5 years in Paid Media / Performance Marketing / Growth Marketing
- Experience in Fintech, Stock Broking, BFSI, or Startups
- Hands-on with Google Ads, Meta Business Manager, Attribution Tools (AppsFlyer/Adjust)
- Robust data-driven and analytical mindset
- Google Ads / Meta Certification preferred
📌 Performance Marketing Manager (Mumbai)
🏢 Ashika Group
📍 Mumbai
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