Location: Chennai, Tamil Nadu

Experience: 4–7 years

Employment Type: Full-time

Function: Performance Marketing / Growth

Reports to: Founder / COO

About the Role

We are looking for a Performance Marketing Lead to take ownership of paid digital acquisition and measurable online growth across our portfolio of consumer-facing businesses.

This is a hands-on performance marketing role focused on generating qualified enquiries, bookings, customer acquisition, footfall and revenue through digital advertising.

The ideal candidate is highly data-driven and commercially focused, with strong expertise in Meta Ads, Google Ads, audience targeting, retargeting, conversion optimisation, analytics and campaign performance.

This is not primarily a social-media or content-management role. The focus is on performance, numbers and business outcomes.

Key Responsibilities

1. Paid Media Strategy & Execution

* Own the end-to-end performance marketing strategy across Meta, Google and other relevant paid channels.
- Plan campaigns based on business objectives, target audiences, locations, products, offers and customer journeys.
- Set campaign objectives, budgets, audiences, bidding strategies and conversion goals.
- Manage campaigns from planning and launch through optimisation and reporting.
- Develop channel-wise acquisition strategies for different business units and locations.

1. Meta & Google Ads

* Independently manage Meta Ads Manager and Google Ads campaigns.
- Build and optimise campaigns across:
- Lead Generation
- Website Conversions
- WhatsApp/Enquiry campaigns
- Search
- Display/YouTube where relevant
- Remarketing
- Retargeting
- Develop audience segments based on demographics, geography, interests, intent and customer behaviour.
- Build and optimise Custom, Lookalike and remarketing audiences.
- Continuously test creatives, copy, audiences, placements, offers and landing pages.

1. Lead Generation & Customer Acquisition

* Drive high-quality leads and customer enquiries, not just volume.
- Optimise campaigns for cost per qualified lead and eventual conversion.
- Work with the business/sales team to understand lead quality and conversion.
- Track the complete funnel:

Ad → Landing Page/WhatsApp → Enquiry → Qualified Lead → Conversion → Revenue
- Identify leakage at each stage and recommend corrective action.
- Continuously improve CAC, CPL and conversion rates.

1. Conversion Rate Optimisation

* Analyse landing pages and digital conversion journeys.
- Recommend improvements to:




- Landing-page structure
- Calls to action
- Forms
- Offers
- Messaging
- WhatsApp journeys
- Booking/enquiry flows
- Conduct A/B testing wherever appropriate.
- Work with web/creative teams to improve conversion performance.

1. Chennai & Hyperlocal Performance Marketing

Develop highly targeted campaigns for Chennai audiences and individual business locations.
- Build campaigns by locality, catchment area and customer profile.
- Identify high-performing geographic segments.
- Optimise advertising spend based on location-level performance.
- Run campaigns around weekends, events, launches, special offers and seasonal demand.
- Develop retargeting strategies for customers who have interacted with the brands digitally or physically.

1. Tracking, Analytics & Attribution

Own the marketing measurement framework.
- Implement and monitor GA4, Meta Pixel, Google Tag Manager and conversion tracking.
- Ensure correct UTM tagging and campaign attribution.
- Track conversions across website, forms, WhatsApp and other digital channels.
- Identify attribution gaps and work with technology/web teams to resolve them.
- Build dashboards for real-time/periodic campaign monitoring.

1. Budget & ROI Management

* Own the digital advertising budget.
- Allocate spend across campaigns and platforms based on performance.
- Identify underperforming campaigns and reallocate budgets quickly.
- Scale campaigns that demonstrate sustainable returns.
- Monitor:

ROAS | CAC | CPL | CPQL | CTR | CPC | CPM | Conversion Rate | Revenue
- Ensure every significant advertising spend has a measurable objective.

1. Creative Performance

Although this is not a content-creation role, the candidate will be responsible for understanding what creative converts.
- Analyse creative-level performance.
- Identify winning hooks, formats, messaging and offers.
- Provide data-driven briefs to the creative/content team.
- Run creative testing frameworks.
- Continuously refresh creatives to avoid ad fatigue.
- Use campaign data to guide future creative production.

1. Reporting & Insights

* Establish weekly and monthly performance reporting.




- Provide clear visibility of:
- Spend
- Leads
- Qualified leads
- Conversions
- CAC
- Revenue
- ROAS
- Go beyond reporting numbers and identify why performance changed and what needs to be done next.
- Present actionable insights to the Founder/Business Head.

Key KPIs The role will primarily be measured on business outcomes, including:
- Qualified leads generated
- Cost per qualified lead
- Customer acquisition cost
- Conversion rate
- Revenue generated through paid campaigns
- ROAS
- Website/landing-page conversion rate
- WhatsApp/enquiry conversion
- Campaign scalability
- Location-wise acquisition efficiency
- Overall marketing ROI

Candidate Profile

Must Have

- 4–7 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads and Google Ads.
- Experience managing meaningful advertising budgets.
- Proven experience in lead generation and customer acquisition.
- Strong understanding of conversion funnels.
- Solid analytical and numerical skills.
- Experience with GA4, Meta Pixel, Google Tag Manager and conversion tracking.
- Experience with A/B testing and campaign optimisation.
- Ability to interpret data and make rapid optimisation decisions.
- Strong understanding of digital attribution and ROI.

Preferred Experience

Experience in

- Hospitality
- Restaurants / cafés
- Lifestyle
- Events & experiences
- Retail
- Real estate
- Interior/design
- D2C / consumer businesses

Experience with Chennai-focused or hyperlocal customer acquisition campaigns will be an advantage.

What We Expect From You

We are looking for someone who thinks:

“How much did we spend?” → “How many qualified customers did we acquire?” → “How much revenue did they generate?”

You should be comfortable getting into the campaign manager, analysing the numbers, changing targeting/budgets/creative strategy and taking ownership of the outcome.

Likes, followers and impressions are secondary. Customer acquisition, conversion and ROI are the priority.

Competitive salary and theee months later performance-linked incentives, based on experience and demonstrated ability to deliver measurable acquisition and revenue growth.

Application

Please share

- Updated CV
- Examples of campaigns handled
- Platforms managed
- Approximate monthly ad budgets handled
- Key results achieved — CPL, CAC, ROAS, leads, conversions or revenue
- Current compensation
- Expected compensation
- Notice period

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