- Own end-to-end paid acquisition across Google Ads, Meta Ads, LinkedIn Ads, YouTube and other digital channels.
- Plan, execute and optimise campaigns focused on acquiring high-quality investors and active traders.
- Manage media budgets efficiently while continuously improving campaign performance.
- Build scalable acquisition strategies across search, display, social, affiliates and partnerships.
- Identify current customer acquisition channels and growth opportunities.
2. Funnel Optimisation & Conversion Own the complete acquisition funnel from:
- Ad Click
- Landing Page
- Sign-up
- KYC Started
- KYC Completed
- Fund Addition
- First Investment
- Repeat Investment
Responsibilities include:
- Improving landing page conversion rates.
- Running A/B tests across creatives, messaging, audiences and landing pages.
- Optimising conversion rates at every stage of the funnel.
- Identifying drop-offs and working with Product, CRM and Design teams to improve user experience.
3. Analytics & Data-Driven Growth
- Track and analyse campaign performance using GA4, GTM and advertising platforms.
- Monitor key acquisition metrics and recommend optimisation strategies.
- Build performance dashboards and weekly growth reports.
- Conduct cohort analysis and attribution analysis.
- Measure campaign profitability and customer quality beyond lead generation.
4. Affiliate & Partnership Growth
- Build and manage affiliate acquisition programs.
- Evaluate affiliate quality and conversion performance.
- Identify strategic partnerships that drive quality customer acquisition.
- Monitor fraud, lead quality and campaign efficiency.
5.
Experimentation & Continuous Optimisation
- Develop structured testing roadmaps.
- Test audience segments, bidding strategies, creatives and offers.
- Optimise campaign performance using data rather than assumptions.
- Stay updated with platform changes, AI-driven advertising features and emerging acquisition channels.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Customer Acquisition Cost (CAC)
- Cost per Funded Account
- Cost per KYC Completion
- Cost per First Investment
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (LTV)
- Conversion Rate across funnel stages
- Landing Page Conversion Rate
- App Install to KYC Conversion
- KYC to First Investment Conversion
- Campaign ROI
- Marketing-attributed Revenue
Required Skills & Experience
- 5–8 years of hands-on experience in Performance Marketing.
- Proven success managing monthly digital media budgets.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Experience with attribution tools such as AppsFlyer, Branch or Adjust.
- Strong understanding of customer acquisition funnels.
- Experience in Conversion Rate Optimisation (CRO).
- Advanced Excel or Google Sheets skills.
- Strong analytical and problem-solving abilities.
Preferred
- Experience in FinTech, WealthTech, Broking, Banking or Financial Services.
- Understanding of investment products such as Mutual Funds, Stocks, Bonds and ETFs.
- Familiarity with CRM platforms such as CleverTap, Freshsales.
- Experience with affiliate marketing platforms.
- Basic understanding of SEO and organic growth strategies.