The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes via performance marketing activities across Meta and Google ads
? What you’ll be working on:
Managing and optimizing performance marketing campaigns
Planning campaigns across Google, Meta & Google Ad Manager
Monitoring key metrics such as CPM, CPC, CPV, CTR, CPA, ROAS
Managing budgets and campaign pacing
Analyzing campaign performance and sharing actionable insights
Supporting email marketing campaigns and performance tracking
Staying updated with digital advertising trends and platform changes
? What we’re looking for:
2 -3 years of experience in Performance Marketing
Hands-on experience with Google Ads, Meta Ads
Robust analytical and reporting skills A results-driven mindset with a focus on optimization and ROI