Company Description Laneway is a next-generation business management consulting company focused on driving growth through consulting, technology, and media services. The team partners with founders, startups, and established enterprises to turn bold ideas into scalable business realities using data-driven insights, creative thinking, and tech-enabled execution.

Core offerings include strategic and growth consulting, support for building MVPs and digital products, and scalable AI solutions that help clients innovate and transform. Laneway also provides social media and digital marketing services to strengthen brand visibility and influence. Led by a recent generation of entrepreneurs, the company positions itself as a growth partner and venture platform, aiming to build enduring businesses and create lasting stakeholder value.

Role Description This is a remote internship role for a Performance Marketing Intern at Laneway. The intern will assist in planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social media, and display.

Daily tasks may include monitoring campaign performance, analyzing key metrics, preparing reports, and identifying opportunities to improve return on ad spend and conversion rates. The intern will help with audience research, keyword analysis, ad copy testing,



landing page performance reviews, and collaboration with the marketing and technology teams to align campaigns with business objectives. The role also involves staying current with performance marketing trends, tools, and best practices.

Qualifications

- Candidates should possess skills in digital and performance marketing, including familiarity with paid search, paid social, and basic campaign optimization.
- Candidates should possess analytical skills, such as data interpretation, basic use of spreadsheets or analytics tools, and the ability to derive insights from campaign performance metrics.
- Candidates should possess foundational skills in content and communication, including clear written communication and the ability to assist with ad copy or marketing messages.
- Candidates should possess organizational and collaboration skills, including time management, attention to detail, and the ability to work effectively with remote cross-functional teams.
- Additional beneficial qualifications include interest or coursework in marketing, business, or related fields; familiarity with social media platforms and basic marketing tools; eagerness to learn; and the ability to work independently in a remote environment.

📌 Performance Marketing Intern (Bengaluru)
🏢 Laneway
📍 Bengaluru