Performance Marketing Specialist

Location: Gurgaon, Sector 49 https://share.google/s7TwiC8Khsx7cxwzS

Job Type: Full-Time | In office

Salary: ₹20,000 – ₹25,000/month

Send your resume at [email protected]

About the Role

We are looking for a Performance Marketing Specialist who can plan, execute, monitor and optimise paid marketing campaigns across digital platforms.

You will be responsible for driving measurable results through performance campaigns and continuously improving campaign performance.

Key Responsibilities

- Plan and execute paid campaigns on Meta Ads and Google Ads
- Monitor key performance metrics such as CTR, CPC, CPL, CPA, ROAS and CPM
- Analyse campaign performance and identify areas for improvement
- Optimise audiences, creatives, budgets and campaigns
- Conduct basic audience and competitor research
- Work with the creative/content team to develop performance-focused ad creatives
- Prepare regular campaign performance reports




- Test different creatives, audiences and campaign strategies
- Track leads, conversions and overall campaign ROI
- Stay updated with the latest trends and changes in performance marketing

Requirements
- 1+ year of experience in Performance Marketing
- Hands-on experience with Meta Ads
- Google Ads knowledge will be an added advantage
- Understanding of performance marketing metrics and funnels
- Good analytical and problem-solving skills
- Ability to interpret campaign data and take optimisation decisions
- Experience working with a marketing agency is a plus

What We're Looking For Someone who is data-driven, curious and focused on results — not someone who only knows how to launch campaigns, but someone who understands why a campaign is performing the way it is and what can be done to improve it.

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