Key ResponsibilitiesPerformance Marketing – Meta Ads

- Plan, create, and manage Facebook and Instagram advertising campaigns.
- Run campaigns for lead generation, website traffic, conversions, sales, and brand awareness.
- Identify and target the right audiences using interest targeting, custom audiences, lookalike audiences, and retargeting.
- Monitor campaign performance and optimize campaigns regularly.
- Manage advertising budgets effectively.
- Analyze key metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, and conversions.
- Conduct A/B testing for ad creatives, copies, audiences, and campaigns.
- Coordinate with the creative team to develop high-performing ad creatives.
- Set up and monitor Meta Pixel and conversion tracking.
- Prepare weekly and monthly performance reports.

Social Media Handling
- Manage social media accounts, primarily Instagram and Facebook.
- Plan and schedule monthly social media content calendars.
- Coordinate with designers and content creators for posts, reels, stories, and campaigns.
- Write engaging captions and basic ad copies.
- Monitor comments, messages, and audience engagement.




- Ensure consistent posting and brand communication across social media platforms.
- Stay updated with the latest social media trends, reels, and content formats.
- Analyze social media performance and suggest ideas to improve reach and engagement.
- Support the team in planning creative campaigns and promotional activities.

Required Skills & Qualifications
- 1–2 years of experience in Performance Marketing and Social Media Management.
- Strong hands-on knowledge of Meta Ads Manager.
- Experience in running Facebook and Instagram and Google advertising campaigns.
- Valuable understanding of campaign optimization and performance metrics.
- Knowledge of Meta Pixel, conversion tracking, and retargeting.
- Experience in managing Instagram and Facebook pages.
- Basic understanding of content planning and social media strategy.
- Ability to coordinate effectively with graphic designers and content creators.
- Good analytical and communication skills.
- Ability to manage multiple campaigns and social media accounts.

📌 Performance Marketing (Chennai)
🏢 Golden Advertising u0026 Publicity
📍 Chennai