: PERFORMANCE MARKETING EXECUTIVE

Job Title: Performance Marketing Executive

Department: Marketing

Location: Gwalior, Madhya Pradesh – On-site

Experience: 0–2 Years

Employment Type: Full-Time

About Neoteric PropertiesNeoteric Properties is a residential developer in the premium segment. Our homes are considered purchases, not impulse ones, which makes performance marketing, lead quality, and site visits critical to our business.

Job SummaryWe are looking for a Performance Marketing Executive to support the execution and day-to-day management of paid marketing campaigns across Meta, Google, and property portals. The candidate will be responsible for campaign execution, tracking, reporting, lead attribution, and ensuring that campaigns and lead flows operate accurately and efficiently.

Key Responsibilities

- Build and launch campaigns on Meta Ads and Google Ads, including Search, Performance Max, and Demand Gen, under the direction of the Performance Marketing Lead.
- Upload creatives, test ad copy variations, and manage audiences and geo-targeting.
- Monitor daily campaign spending and performance and identify and escalate anomalies promptly.
- Maintain proper UTM parameters, campaign naming conventions, and lead-source tracking.
- Verify that leads are correctly captured in the CRM with the appropriate source attribution.
- Maintain weekly performance reports covering spend, leads, qualified leads, and walk-ins by channel and campaign.
- Coordinate with the sales team to reconcile CRM lead data with advertising platform data.
- Coordinate landing-page changes, test lead forms, and check lead delivery into the CRM.
- Maintain accurate listings on property portals such as 99acres, MagicBricks, and Housing and track lead volume and quality from each portal.

Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.




- 0–2 years of experience in performance marketing through a job, internship, freelance work, or personal campaigns.
- Working knowledge of Meta Ads Manager and Google Ads.
- Strong Excel or Google Sheets skills, including pivot tables and VLOOKUP.
- Excellent attention to detail and data accuracy.
- Strong analytical and problem-solving skills.
- Willingness to coordinate closely with the sales team and understand the complete lead-to-visit journey.
- Must be available to work in office in Gwalior.

Preferred Skills
- Google Ads or Meta Blueprint certification.
- Familiarity with GA4 and Google Tag Manager.
- Exposure to CRM platforms such as Sell.Do, LeadSquared, Zoho, or Salesforce.
- Experience in real estate or any high-ticket category.

What You Will LearnYou will work directly under the Performance Marketing Lead and gain practical exposure to paid media operations, real estate funnel economics, attribution, lead quality, and offline conversion measurement. Performance Measures
- Campaign execution accuracy.
- Data integrity and accurate lead-source tracking.
- Timely campaign changes and issue escalation.
- Cost per qualified walk-in.
- Qualified walk-ins generated through paid channels.
- Lead-to-visit conversion rate.

What This Role Does Not Cover
- Brand positioning and creative direction.
- Organic social media calendar and community management.
- Video production and shoots.
- Content vendor management.
- Channel partner and broker relationships.
- PR and events.

How to ApplyInterested candidates can send their updated CV to [email protected] along with a short note answering the following: Campaign A generates 100 leads at ₹300 each, while Campaign B generates 30 leads at ₹900 each. Which campaign would you want to investigate further, and what information would you need before making a decision?

There is no single correct answer. We are interested in understanding your analytical approach and thought process.

📌 Performance Marketing Executive (Gwalior)
🏢 Neoteric Properties
📍 Gwalior