Company Description Simandhar Education is a leading global finance and accounting education provider built at the intersection of AI, innovation, and professional training. In collaboration with Becker Professional Education, Simandhar delivers globally benchmarked CPA, CMA, ACCA, EA, and AI-focused programs with consistently high pass rates and robust career outcomes in India and beyond. The organization is known for its results-driven approach, deep mentorship, and extensive corporate partnerships, including ties with Big 4 firms, MNCs, and global companies.

A distinguished Board of Advisors, featuring CFOs and leaders from major enterprises and NASBA, ensures programs are aligned with real industry needs. Through initiatives like the CAAP program and proprietary AI tools, Simandhar prepares finance professionals to become AI-ready leaders in an evolving global economy.

Role Description The Performance Marketing and SEO Manager is a full-time, on-site role based in Hyderabad. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, enrollments, and brand visibility. Day-to-day tasks include conducting SEO audits, managing keyword research, overseeing on-page and off-page SEO, and implementing link-building strategies to improve search rankings and organic traffic.

The manager will also track and analyze web analytics data, monitor campaign performance,



and generate actionable insights to improve ROI and conversion rates. Collaboration with content, design, sales, and product teams is expected to ensure cohesive messaging, effective landing pages, and integrated marketing strategies that support Simandhar’s growth objectives.

Qualifications

- Strong SEO skills, including experience with SEO audits and keyword research to identify opportunities and optimize website performance.
- Practical knowledge of link building and off-page SEO tactics to enhance domain authority and organic reach.
- Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console) for tracking performance and making data-driven decisions.
- Hands-on experience in digital and performance marketing, with an understanding of marketing funnels, campaign management, and ROI optimization.
- Experience with SEM and paid campaigns (Google Ads, social media ads) is highly beneficial.
- Familiarity with marketing automation, CRM tools, and A/B testing for landing pages and ad creatives.
- Ability to interpret data, prepare reports, and present insights to stakeholders in a clear, structured manner.
- Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in SEO or digital marketing are an advantage.
- Prior experience in EdTech, professional education, or B2C

📌 Performance Marketing and SEO manager (Hyderabad)
🏢 Simandhar Education
📍 Hyderabad