Roles and Responsibilities

- Develop and execute effective Facebook ad campaigns for our clients to drive website traffic and increase conversions.

- Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, Google, Paid Search, programmatic)

- Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing

- Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms

- Own pacing, budget, attribution, and performance troubleshooting end-to-end

- Architect omnichannel acquisition strategies across a portfolio of brands

- Monitor and analyse campaign performance and make adjustments as needed to optimise results.

- Collaborate with cross-functional teams to ensure ad campaigns align with overall marketing strategies and goals.

- Track CAC, contribution margin, cohort data, and profitability levers

- Read and interpret marketing pro formas for clients and internal stakeholders

- Partner closely with Growth Strategy, Creative Strategy, and Paid Search to ensure cross-channel consistency and coordinated go-to-market execution

- Stay up-to-date with the latest developments in Facebook advertising and implement new features and best practices as appropriate.





- Identify opportunities for new ad campaigns and initiatives to drive business growth.

- Collaborate with the product and design teams to create engaging ad creatives

- Create and manage ad budgets and ensure they are being used effectively.

- Monitor and analyse industry trends and competitor activity to inform ad campaign strategies.

- Create and present reports on campaign performance and ROI to internal stakeholders.

- Continuously test and optimise ad copy, targeting, and landing pages to improve performance

Requirement

- 3+ years of proven work experience as a performance-driven Facebook Ads media buyer, with e-commerce-based accounts.

- Proven experience in creating and managing Facebook ad campaigns.

- Strong attention to detail – you spot things that others miss.

- Passion for staying up-to-date with the latest developments in digital marketing and advertising.

- A proactive and growth-minded approach to work – you're not just here for a job; you're here to kick some serious butt!

- Solid analytical skills – you're basically a data experts

- Excellent communication skills and ability to work collaboratively with our awesome cross-functional teams

📌 Performance Marketer (Noida)
🏢 brad onegroup
📍 Noida