Company Description Nikkami Aulaad is a growing clothing brand that represents a fresh, redefined identity, moving beyond its original “Nikkami” image. The brand focuses on contemporary, stylish apparel designed for individuals who value self-expression and authenticity. Based in India, Nikkami Aulaad is building a strong presence through both online and offline channels.

The company values creativity, bold thinking, and data-driven decisions to scale its reach and impact. Team members are encouraged to contribute ideas that shape the brand’s voice and growth in the fashion market.

Role Description The Performance Marketer and Paid Ads Specialist is a full time role responsible for planning, executing, and optimizing paid marketing campaigns across platforms such as Meta, Google, and other relevant ad networks. This hybrid position is based in Bengaluru, with a mix of on-site collaboration and some work-from-home flexibility. Day-to-day tasks include setting up and monitoring campaigns, managing budgets, analyzing performance metrics, and making data-driven adjustments to improve ROI and customer acquisition.

The role involves collaborating with creative and brand teams to develop compelling ad copies, visuals, and landing pages, as well as conducting A/B tests and audience segmentation. The specialist will also prepare regular performance reports,



track key KPIs, and recommend strategies to scale successful campaigns while maintaining brand consistency.

Qualifications

- Strong skills in performance marketing, including campaign setup, optimization, and budgeting for paid ads on platforms such as Meta, Google Ads, and other digital channels.
- Proficiency in analytics and tracking tools (e.g., Google Analytics, Meta Business Suite, pixel/tag implementation) to interpret data and drive decisions.
- Experience collaborating on ad creatives, including writing concise ad copy, working with design teams, and optimizing landing pages for conversions.
- Ability to conduct A/B testing, audience segmentation, and funnel analysis to improve conversion rates and reduce cost per acquisition.
- Solid understanding of e-commerce and fashion retail dynamics, with prior experience in D2C or apparel brands considered an advantage.
- Strong communication, collaboration, and time-management skills, with the ability to work effectively in a hybrid environment based in Bengaluru.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Comfort with using spreadsheets and reporting tools to create clear performance reports and actionable insights.

📌 Performance Marketer and Paid Ads Specialist (Bengaluru)
🏢 Nikkami Aulaad
📍 Bengaluru