Experience: 11–12 years

Industry Preference: IT Services / Product Organizations

Noida/Bangalore

Role Overview

We are looking for a results-driven marketing professional to lead Account-Based Marketing (ABM) and Demand Generatio n for the Financial Services vertical at HCLTech. This role will focus on driving high-impact account engagement, deal pursuit support, and end-to-end demand generatio n, enabling growth across strategic accounts

.The ideal candidate brings strong experience in orchestrating targeted campaigns, creating outcome-driven content, and collaborating closely with sales to accelerate pipeline and closures

.

Key Responsibilities

Account-Based Marketing & Account Engagement

- Design and execute and ABM strategies for priority account
- Drive deep account engagement programs, including
- CXO roundtables, Tech Days, Innovation Da
- Executive briefings and curated client experience
- Partner with sales to build account-specific value propositions and engagement roadmap

2. Deal Pursuit & Strategic Pipeline Support

- Collaborate with sales on strategic deal pursuits and large opportunity
- Develop win themes, differentiated messaging, and storytelling for key bids
- Support creation of pitch assets, value narratives, and client-facing content
- Ensure marketing alignment across the deal lifecycle—from pursuit to closure

3. Demand Generation (Full Funnel Owners

- hip)Own and execute end-to-end demand generation strategy
- Awareness → Engagement→ Conversion → Pipeline acceleration
- Plan and run integrated campaigns across digital, events, and content channel
- Drive measurable outcomes include
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs




- Sales Accepted Leads (SALs
- Pipeline contribution and conversion Rates

4. Content Strategy & Development

- Lead creation of strategic, outcome-driven content, including
- Thought leadership articles and
- POV Case studies and client success stories
- Campaign messaging and digital assests
- Executive videos and story-led narratives

5. Digital & Campaign Executions

- Run multi-channel campaigns
- Optimize campaigns using data-driven insights and performance m
- Leverage marketing automation tools for campaign execution and tracking

6. Cross-Functional Collaboration

- Work closely with Sales leadership teams Business leadership teams External agencies and partners Ensure alignment on priorities, messaging, and execution ow nership

Key Skills & Qual

- ifications10–12 years of experience in B2B field marketing spe cifically ABM and Demand
- Generation Solid back ground in IT Services and/or Product organisations Proven track record o f Driving account engagement and pipel ine growth S upporting large deal pursuits and strategic opp ortunities Executing integrated marketing campaigns Expe rience in Financial Services Marketing (Banking, Capital Markets, Insurance , FinTech) is an added advantage

Key C ompetencies Strategic thi nking with strong execution orientation Ability to connect marketing efforts to rev enue impact Strong stakeholder management (Sales, Leadership Partners) Ex pertise in content storytelling an d messaging Data-driven mindset wit h focus on ROI and performance metrics Suc cess Metrics Pipeline contribution and deal influence Engagement depth in

- key accounts Campaign performance (CTR, conversions, leads) Quality of sales alignment and deal impact

📌 Marketing Specialist -BFSI (Noida)
🏢 HCLTech
📍 Noida