Marketing Specialist - ERP Solutions

Location: Remote | Type: Full-Time

Work Schedule: 5 days a week (Saturday half day)

Probation Period: 6 months

About Lynx Solutions

Lynx Solutions is a Saudi Arabia–based cloud ERP and business automation company serving the Middle East, backed by 15+ years of collective experience by a solid development team based out of India. We build industry-specific ERP products (freight forwarding, gas stations, transport/fleet, real estate, garments, plastics) with Arabic interfaces and ZATCA-compliant integrations, along with IoT/IIoT, AI-powered BI, and ESG compliance platforms.

Role Overview

We're looking for a motivated Marketing Specialist to drive brand visibility and lead generation for Lynx Solutions' ERP products across Middle East markets. You'll blend hands-on digital marketing execution (Google Ads, SEO, ABM, campaign tracking) with market research and go-to-market strategy - working closely with sales to convert marketing efforts into pipeline. Ideal for someone early-to-mid career who wants to grow into a data-driven B2B marketer in the enterprise software space.

Key Responsibilities

- Plan, run, and optimize Google Ads and social media campaigns targeting Middle East markets




- Conduct market research to define target segments and shape go-to-market strategy
- Support SEO (keyword research, on-page optimization, backlink outreach)
- Design landing pages and ad creatives for lead generation
- Track and report on campaign performance against defined KPIs
- Collaborate with sales on lead handoff, pipeline alignment, and follow-up
- Develop marketing content and ensure consistent messaging across channels
- Support product positioning, events, and customer engagement initiatives

Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 1-3 years of experience in digital marketing or B2B marketing; background in marketing and communications is a plus
- Working knowledge of Google Ads, ABM (Account-Based Marketing), SEO fundamentals, and basic analytics tools
- Strong written and verbal communication skills
- Familiarity with CRM, email marketing, and social media management tools is a plus
- Experience in B2B tech, ERP, or enterprise software marketing is an advantage
- Ability to manage multiple projects and deadlines in a fast-paced, remote setting
- Eagerness to learn and experiment with new marketing strategies

📌 Marketing Specialist (India)
🏢 Lynx Solutions
📍 India