— Marketing Manager About Yaariations Capital

Yaariations Capital is an India-focused early-stage venture capital firm and venture studio backing ambitious founders at the pre-seed and seed stages. The firm combines capital with strategic, operational, brand, technology and network support to actively help build category-defining companies.

With a portfolio spanning Consumer Tech, Future of Work, Lifestyle, Premium D2C, Spiritual & Wellness, Home & Living, Adventure Experiences and Enterprise IT

, YAARIATIONS operates at the intersection of investing and venture building.

Position

Marketing Manager

Location:

Mumbai, Maharashtra

Work Mode:

Virtual (WFH)

Experience:

3-6 years

Employment Type:

Full time

Role Overview

We are looking for a Marketing Manager to build and strengthen the YAARIATIONS Capital brand across the startup, investor, founder and business ecosystem.

This is a highly hands-on role for someone who understands brand building, digital marketing, content, social media, founder-led storytelling and growth marketing

. You will work closely with the leadership team to communicate YAARIATIONS' investment thesis, showcase portfolio companies, build founder/investor relationships and establish the firm as a differentiated voice in India's early-stage ecosystem.

The ideal candidate is a strong storyteller who can move seamlessly between strategy and execution

— from developing a quarterly marketing strategy to writing a LinkedIn post, coordinating a founder event, managing campaigns and analysing performance.

Key Responsibilities 1. Brand & Marketing Strategy

- Develop and execute YAARIATIONS Capital's overall marketing and brand strategy.
- Build a distinctive brand identity and positioning for the firm within India's venture capital and startup ecosystem.
- Develop quarterly and annual marketing plans aligned with business and investment objectives.
- Identify opportunities to increase brand visibility among founders, investors, entrepreneurs, operators and ecosystem partners.
- Maintain consistency in brand messaging across all communication channels.

2. Content & Thought Leadership

- Develop high-quality content around venture capital, entrepreneurship, startups, investing and India's evolving consumer ecosystem.
- Create thought-leadership content for the leadership team, including LinkedIn posts, articles, founder insights and investment perspectives.
- Develop content showcasing YAARIATIONS' investment philosophy, portfolio companies and venture-building approach.
- Convert investment insights and internal knowledge into engaging external content.
- Build a content calendar covering LinkedIn, website, newsletters and other relevant platforms.

3. Social Media & Digital Presence

- Own YAARIATIONS Capital's social media strategy and execution.
- Manage and grow the firm's LinkedIn and other relevant social channels.




- Develop engaging posts, carousels, short-form videos, founder stories and campaign assets.
- Monitor social media trends and identify opportunities for relevant conversations and engagement.
- Track audience growth, engagement, reach and content performance.
- Improve the firm's digital presence and discoverability.

4. Portfolio & Venture Marketing

- Work closely with portfolio companies to identify and execute cross-marketing opportunities.
- Develop portfolio success stories, founder profiles, case studies and investment announcements.
- Support portfolio companies with branding, positioning and go-to-market initiatives where required.
- Create campaigns that highlight YAARIATIONS' role as an active co-builder rather than only a financial investor.
- Coordinate marketing initiatives across the firm's portfolio and studio ventures.

5. Founder & Ecosystem Engagement

- Help build YAARIATIONS' visibility among startup founders, entrepreneurs, operators and ecosystem stakeholders.
- Support founder events, startup meetups, investor gatherings, conferences and ecosystem initiatives.
- Develop campaigns to attract high-quality founder pitches and strengthen the firm's inbound deal flow.
- Build relationships with media, startup communities, accelerators, incubators and ecosystem partners.
- Identify opportunities for strategic partnerships and collaborations.

6. PR & Communications

- Develop PR and media outreach strategies for YAARIATIONS and its portfolio companies.
- Coordinate with PR agencies, journalists and media partners where applicable.
- Prepare press releases, announcements, company profiles and media briefs.
- Identify opportunities for leadership interviews, podcasts, panels and industry publications.
- Monitor relevant media coverage and maintain a positive brand narrative.

7. Campaign Management & Analytics

- Plan and execute digital and offline marketing campaigns.
- Manage campaign budgets and external marketing vendors/agencies where required.
- Define KPIs for marketing initiatives and track performance.
- Use analytics to understand audience behaviour and optimise campaigns.
- Prepare regular marketing performance reports for leadership.

What We're Looking For

- 3–6 years of experience in marketing, brand, digital marketing, content marketing, growth marketing or communications .

- Strong understanding of social media, especially LinkedIn and startup/business-oriented content .

- Excellent written and verbal communication skills.




- Strong storytelling and content creation abilities.
- Ability to understand complex business/investment concepts and turn them into simple, engaging content.

- Experience managing marketing campaigns from strategy through execution.
- Strong analytical and problem-solving mindset.
- Ability to work independently in a fast-moving, entrepreneurial environment.

- Strong stakeholder management and coordination skills.
- Excellent attention to detail and brand sensitivity.

Good to Have

- Experience working with a

VC fund, startup, venture studio, accelerator, consulting firm or investment firm .

- Understanding of India's startup and venture capital ecosystem.
- Experience in founder-led content or personal branding.
- Experience with PR, media relations or thought leadership.
- Basic knowledge of tools such as Canva, Google Analytics, Meta Business Suite, LinkedIn Analytics, HubSpot or similar platforms .

- Experience managing external agencies, freelancers or creative teams.
- Existing network within India's startup ecosystem.

Key Performance Indicators (KPIs) Success in this role will be measured through:

- Growth in YAARIATIONS Capital's brand visibility and digital presence.
- Growth in relevant founder and ecosystem engagement.
- Social media reach, engagement and audience quality.
- Growth in inbound founder/deal-flow enquiries.
- Quality and consistency of thought-leadership content.
- Media coverage and speaking/opportunity generation.
- Successful marketing initiatives for portfolio companies.
- Performance of digital campaigns.
- Strengthening relationships across the founder and startup ecosystem.

Why Join YAARIATIONS Capital?

- Work directly with an early-stage VC and venture studio actively building companies from 0→1.
- Get exposure to multiple sectors including consumer technology, D2C, future of work, lifestyle, enterprise technology and emerging Indian consumer categories.
- Work closely with founders, investors, operators and industry leaders.
- Opportunity to shape the brand of a growing investment and venture-building platform.
- High ownership and autonomy in a fast-moving entrepreneurial environment.
- Opportunity to work across both YAARIATIONS Capital and its portfolio ecosystem .

- Hybrid working environment based in Mumbai.

Ideal Candidate We are looking for someone who is creative enough to build a brand, analytical enough to measure growth and entrepreneurial enough to execute without being told what to do at every step.

If you are passionate about startups, brands, storytelling, digital growth and India's entrepreneurial ecosystem

, this role offers an opportunity to play a meaningful part in building the next generation of companies — and the platform that backs them.

Apply

E-mail : [email protected]

📌 Marketing Manager (Ulhasnagar)
🏢 YAARIATIONS CAPITAL
📍 Ulhasnagar