Marketing Manager – Growth & BrandAbout DocvilleDocville is a technology-enabled home healthcare company bringing doctors, diagnostics and hospital-grade treatment directly to patients' homes.

We are building a modern healthcare brand that combines high-quality clinical care, technology and a great patient experience.

The RoleWe are looking for a hands-on Marketing Manager to take ownership of Docville's marketing function and help drive patient acquisition and brand growth.

This is a builder's role, not a traditional corporate marketing position. You will be expected to think about what we should do, create the plan, execute it, measure the results and continuously improve it.

You will work closely with the founder and coordinate with our content creators, designers, interns, developers and external partners.

Key ResponsibilitiesMarketing & Growth

- Own and execute Docville's overall marketing plan.
- Develop campaigns to generate new patient leads and increase bookings.
- Identify and test new patient acquisition channels.
- Track leads, conversions, CAC/CPL and campaign ROI.
- Continuously experiment with messaging, audiences, creatives and offers.

Digital & Performance Marketing

- Manage and optimize Meta/Instagram advertising campaigns.
- Oversee Google Ads and coordinate with external agencies/freelancers where required.
- Monitor campaign performance and recommend budget allocation.
- Develop and test landing pages, creatives and campaign messaging.
- Build retargeting and remarketing campaigns.

Content & Brand

- Develop Docville's content strategy across Instagram, Facebook, LinkedIn and YouTube.
- Conceptualize campaigns, Reels, patient stories and educational content.




- Work with our video editor/content creator to turn ideas into high-quality content.
- Ensure consistency in Docville's brand, messaging and visual identity.
- Help develop campaigns around Docville's different services and products.

Local & Community Marketing

- Develop hyperlocal marketing initiatives for different areas of Mumbai.
- Explore partnerships with housing societies, corporates, doctors, pharmacies and other relevant organizations.
- Plan and execute healthcare awareness activities, camps and community initiatives.
- Develop referral and partnership-led acquisition channels.

Customer & Reputation Marketing

- Build systems for collecting Google reviews and patient testimonials.
- Develop campaigns to encourage repeat usage and referrals.
- Identify insights from patient feedback and translate them into marketing opportunities.

Team & Marketing Operations

- Manage and mentor marketing interns and junior team members.
- Coordinate with designers, video editors, developers and external agencies.
- Maintain the marketing calendar and campaign pipeline.
- Establish clear weekly and monthly marketing KPIs.
- Prepare regular marketing performance reports for the founder.

What We're Looking For
- 3–5 years of experience in digital marketing, growth marketing, brand marketing or a similar role.
- Experience working in a startup, healthcare,



consumer services or D2C environment is preferred.
- Strong understanding of Meta Ads and digital acquisition.
- Good understanding of Google Ads and performance marketing.
- Strong content and social media instincts.
- Ability to conceptualize campaigns and translate ideas into execution.
- Comfortable working with data, analytics and marketing dashboards.
- Robust communication and project management skills.
- Comfortable using AI tools such as ChatGPT to accelerate research, content and marketing execution.
- Ability to work independently and take ownership rather than waiting for instructions.

The Ideal CandidateWe're particularly interested in someone who can move comfortably between strategy and execution. You might spend the morning looking at why lead conversion has dropped, the afternoon brainstorming a Reel campaign with the video editor, and the evening launching a Meta campaign and reviewing its early performance.

You should be curious, commercially minded and willing to get your hands dirty.

What You'll Get

- Significant ownership of the marketing function at a growing healthcare startup.
- Direct access to the founder and involvement in important business decisions.
- Prospect to build and experiment rather than simply execute an established playbook.
- Exposure to performance marketing, content, branding, partnerships and product marketing.
- Opportunity to build and lead a small marketing team as Docville grows.
- Potential for significant career growth alongside the company.

Location: Metro 2B, Andheri West, Mumbai Work Type: Full-time, On-site

- Experience: 3–5 years

📌 Marketing Manager – Growth & Brand (Mumbai)
🏢 Docville
📍 Mumbai