Key Responsibilities

- Develop annual, quarterly and monthly marketing plans aligned with business, admissions, revenue and brand objectives.

- Lead the digital strategy for approximately 9–10 social media pages while maintaining a unified Goal Group brand identity.

- Plan and execute campaigns across social media, digital platforms, events, partnerships, influencers and other relevant channels.

- Coordinate digital lead-generation and performance-marketing activities with internal/external teams.

- Manage and direct the Graphic Designer, Video Editor & AI Content Creator, Content Writer and Cameraman.

- Prepare content calendars, campaign briefs and creative priorities for all verticals.

- Monitor campaign performance, leads, engagement, reach, conversions and marketing ROI.

- Coordinate with vertical heads to understand marketing requirements and deliver campaigns on time.

- Oversee brand communication, launches, events, admissions campaigns,



result campaigns and major Group initiatives.

- Use data and market insights to improve campaigns, content and channel performance.

- Stay updated with social media trends, AI content tools, digital advertising and emerging marketing practices

Required Skills

- 5–8 years of marketing/digital marketing experience preferred
- strong hands-on social media expertise is mandatory
- experience managing multiple brands/pages or multi-location businesses preferred; solid understanding of Meta platforms, YouTube, LinkedIn, digital campaigns, lead generation and analytics
- excellent leadership, communication and execution skills. MBA/PGDM in Marketing or equivalent qualification preferred

Pay: ₹50,000.00 - ₹60,000.00 per month

Experience

- Digital marketing: 5 years (Required)

Work Location: In person

📌 Marketing Manager - Digital & Branding (Patna)
🏢 Goal Educational Services
📍 Patna