We’re Hiring | Marketing Head – Digital Marketing & Growth

Location: Kolkata | On-site

Industry: Global EdTech

Employment Type: Full-Time

Are you a results-driven digital marketer passionate about performance, growth, and international markets?

Connect2Learn is looking for an experienced Marketing Manager – Digital Marketing & Growth to lead our digital acquisition and performance marketing initiatives across ANZ, UK, USA, and the Middle East.

Role Overview

As a Marketing Manager, you will take ownership of performance marketing, lead generation, and digital growth strategies, with a strong focus on driving qualified student acquisition and maximizing marketing ROI across global markets.

Key Responsibilities

- Plan, execute, and manage Google Ads, Meta Ads, and other paid digital campaigns
- Drive high-quality leads and student acquisition across international markets
- Monitor and optimize CPL, CAC, ROAS, conversion rates, and overall campaign performance
- Conduct A/B testing across creatives, ad copies, audiences, and landing pages
- Track and analyze campaign performance using GA4, Meta Business Manager, and other analytics platforms
- Analyze marketing funnels and identify opportunities for growth and optimization
- Collaborate closely with creative, content, sales, and operations teams
- Prepare regular campaign reports, performance dashboards, and actionable insights
- Develop and implement data-driven digital growth strategies




- Stay current with emerging digital marketing trends, AI tools, automation, and performance marketing best practices

What We’re Looking For

- Proven experience in Digital Marketing, Performance Marketing, or Growth Marketing
- Strong hands-on expertise in Google Ads and Meta Ads
- Good understanding of GA4, pixels, conversion tracking, attribution, and marketing funnels
- Strong analytical, problem-solving, and decision-making skills
- Experience in lead generation, campaign optimization, and performance marketing
- Excellent communication and stakeholder-management skills
- A proactive, data-driven, and target-oriented approach
- Experience in EdTech, E-commerce, SaaS, or lead-generation businesses will be an advantage

Why Join Connect2Learn?

Work on international markets and global growth initiatives

- Own high-impact performance marketing campaigns
- Be part of a fast-growing and dynamic EdTech environment
- Get the opportunity to make a direct impact on business growth

Work with a cooperative and supportive team
- Explore and leverage modern digital marketing, automation, and AI tools
- Build strong opportunities for career growth and professional development.

Ready to Make an Impact?

If you’re passionate about performance marketing, digital growth, and building scalable acquisition strategies across global markets, we’d love to hear from you.

- Apply now — this is a limited opening!

📌 Marketing Head (Kolkata)
🏢 Connect2Learn
📍 Kolkata