Role & responsibilities

MARKETING EXECUTIVE – PUMP INDUSTRY

Position: Marketing Executive

Industry: Pumps / Water Management / Engineering Products

Department: Marketing

Experience: 2–7 Years

Location: [Location]

Employment Type: Full-Time

Salary: As per industry standards / [Budget]

Reporting To: Marketing Manager / Regional Marketing Manager

Job Summary

We are looking for a dynamic and field-oriented Marketing Executive with experience in the pump, water management, engineering, or industrial products industry. The candidate will be responsible for strengthening brand visibility, executing market-development activities, supporting dealer/channel partners, and generating awareness among customers, influencers, and industry stakeholders.

Key Responsibilities

- Conduct regular market visits to understand market potential, customer requirements, competitor activities, and brand visibility.
- Execute marketing activities for pumps and related products across the assigned territory.
- Develop and maintain relationships with dealers, distributors, retailers, plumbers, contractors, consultants, builders, and other market influencers.
- Plan and execute dealer meets, customer meets, plumber meets, contractor meets, technical seminars, and product demonstrations.
- Support product launches, promotional campaigns, exhibitions, trade shows, and local marketing activities.
- Ensure proper product branding and visibility at dealer and retail outlets.
- Implement POSM/POP activities such as shop boards, display units, banners, danglers, posters, brochures, and product displays.
- Coordinate with dealers and distributors for branding and promotional requirements.
- Conduct competitor analysis covering pricing, product launches, schemes, dealer activities,



and market presence.
- Identify new markets, dealers, influencers, and potential business opportunities.
- Work closely with the sales team to support lead generation and market development.
- Conduct product awareness activities and communicate product features, benefits, and applications.
- Coordinate with the central marketing team for campaign execution and promotional material requirements.
- Track and report the effectiveness of marketing activities.
- Maintain MIS, market visit reports, activity reports, competitor reports, and market mapping.

Required Skills
- Good understanding of pump industry / water management products.
- Strong field-marketing and market-development skills.
- Good dealer, distributor, contractor, and influencer relationship-management abilities.
- Solid communication and presentation skills.
- Ability to organize events, campaigns, and customer engagement activities.
- Good analytical and reporting skills.
- Willingness to travel extensively within the assigned territory.

Candidate Profile
- Any Graduate / Diploma; Marketing or Engineering background preferred.
- 2–7 years of experience in marketing, trade marketing, channel marketing, field marketing, or market development.
- Experience in pumps, electrical products, water-management products, engineering products, or building materials preferred.
- Candidates with experience handling dealer/channel marketing and field activation will be preferred.

KPIs
- Market visibility and branding execution
- Dealer/channel engagement
- Number of marketing activities conducted
- Influencer/customer engagement
- Market coverage
- Lead generation and sales support
- Competitor tracking
- Marketing activity ROI
- MIS and reporting accuracy

Preferred candidate profile

📌 Marketing Executive - Pipes (Erode)
🏢 Stellar Talent Hr Consultancy Chennai
📍 Erode