Marketing Coordinator - Branding

Responsibilities:

- Assist in developing and executing branding strategies across various marketing channels, including Digital, Advertising, Communications, and Creative.
- Collaborate with the Head of Marketing to manage budgets for branding initiatives on a monthly, quarterly, and annual basis.
- Support in setting, monitoring, and reporting on branding goals, ensuring alignment with overall marketing objectives.
- Contribute to the design of branding strategies, including positioning and pricing, to effectively communicate the brand message.
- Help maintain consistency of the brand message across all marketing efforts, such as events, email campaigns, web pages, and promotional materials.
- Assist in analyzing consumer behavior and contributing to the development of customer personas.
- Identify opportunities for expanding the brand's reach into recent market segments and increasing market share.
- Monitor competitors' activities, including acquisitions, pricing changes,



and new product launches, and provide insights to the marketing team.
- Collaborate with the sales team to align branding efforts and boost brand awareness.

Requirements and Skills:

- Previous experience in a marketing role, with a focus on branding preferred.
- Familiarity with executing successful marketing campaigns and contributing to branding initiatives.
- Solid understanding of web analytics tools and experience with Google AdWords.
- Proficiency in CRM software to support branding efforts and customer engagement.
- Strong leadership abilities with the capacity to set and prioritize goals effectively.
- Analytical mindset with the capability to gather and interpret data to inform branding strategies.

Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month

Experience

- total work: 1 year (Preferred)

Work Location: In person

📌 Marketing Coordinator- Branding (Kottayam)
🏢 Oxygen Digital Shop
📍 Kottayam