COMPANY Tata Tele Business Services (TTBS), belonging to the prestigious TATA Group, is the country s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Role Title GTM Lead - Farming Business Unit SME Business Function Indirect Sales Department Generate Reporting Structure CA2 if any Grade/Level: DGM Key Relationships/Key Customer External: Channel Partners and Partner Sales Resource, OEMs Internal : Sales, PDM, SSP, Product. L&D;, Marketing etc Span of control: Why position exists To create a structured, scalable and repeatable growth engine for the Platinum & Gold ecosystem, moving the organization from relationship-led partner management to account-led, data-driven partner growth.

Job Responsibilities

Define and continuously evolve the Platinum & Gold Farming GTM framework





Work closely with regional sales and PDM teams to bring required improvements in the framework Ensure Partner Infra and capability development as building blocks for sustainable and scalable growth in P&G; cohort Create a playbook for increasing extraction from P&G; Logo:

Product penetration drive | Partner level plan to track and monitor Key Result Areas Revenue and OB from P&G; Partners % extraction from tagged logo potential EPPC drive among tagged logo Necessary Preferred Skills/ Capabilities and competencies Understanding of Channel Sales Strong understanding of - Channel business models in ICS space Strong understanding of B2B sales Flexible for learning new products and processes Ability to translate GTM strategy into capability framework High collaboration ability and stakeholder management Strategic + execution-focused Experience with SMB-focused sales motions in metros or tier 1/2 cities Robust analytical skills Qualification MBA Overall Work Experience >10 years of channel sales, sales operations or sales strategy Age (Optional) Essential Requirement Channel sales capability B2B tech / telecom / cloud ecosystem Behavioural Attributes Outcome-oriented (not activity-driven) Prefered Industry Telecom, SaaS, Cloud, IT Products and Services etc.

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📌 Lead - Farming Channel (Industrial)
🏢 Tata Tele Business Services (TTBS)
📍 Industrial