PAYU PAYMENTS PRIVATE LIMITED
Role: Assistant Manager - Growth Marketing
Location: Bangalore/Gurgaon/Mumbai
About The Team
PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans.
PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.
About the Role: CRM Assistant Manager
- Plan and execute all marketing campaigns across existing channels.
- Increase campaign reach by building process efficiencies, unlocking new reach mediums, and developing a deep understanding of tools to be used.
- Research new channels, build business cases, and execute campaigns to increase conversions.
- Review campaign performance, identify chance areas, and run campaigns to drive incremental value.
- Maintain TAT, accuracy, and increase campaign efficiency.
Requirements
- 2-3 years of experience in growth marketing and campaign execution.
- Strong work ethic and ownership to drive success metrics and growth for the assigned brand.
- Understanding of the Indian marketing landscape (i.e., channels, tools, vendors, costs, best practices, etc.).
- CRM experience at a B2C fintech product start-up (BNPL, Cards, Loans) preferred.
What We Offer
- A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages.
- A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
- An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
- Ability to learn c