Performance Marketer – Fashion & E-commerce

We are looking for a Performance Marketer to drive profitable growth for our fashion and e-commerce business through data-driven paid advertising strategies. The ideal candidate should have hands-on experience managing Meta Ads and Google Ads, with a strong understanding of e-commerce funnels, customer acquisition, remarketing, and ROAS optimization.

Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
- Manage campaigns focused on online sales, revenue growth, customer acquisition, and profitable ROAS.
- Develop campaign structures for prospecting, retargeting, catalog sales, Advantage+ Shopping, Search, Shopping/PMax, and remarketing.
- Monitor key metrics including ROAS, CAC/CPA, CTR, CPC, CPM, conversion rate, AOV, frequency, and revenue.
- Analyze campaign performance daily and make data-driven decisions on budget allocation and scaling.
- Identify winning audiences, products, creatives, offers, and ad formats.




- Work closely with the creative/content team to develop high-performing static ads, videos, reels, UGC-style creatives, and product ads.
- Conduct continuous A/B testing of creatives, audiences, offers, landing pages, and campaign strategies.
- Manage and optimize Meta Catalog/Dynamic Product Ads for fashion products.
- Monitor the complete customer journey from ad click → website visit → add to cart → checkout → purchase.
- Work with GA4, Meta Pixel, Conversion API, Google Tag Manager, Merchant Center, and Shopify trackingto maintain accurate attribution.
- Prepare daily, weekly, and monthly performance reports with clear insights and action plans.
- Track actual website revenue against advertising-platform-reported revenue and identify attribution or tracking discrepancies.
- Monitor competitor advertising, fashion trends, seasonal opportunities, and customer behaviour.
- Develop campaign strategies around festivals, current colle

📌 Performance Marketing Specialist (Bengaluru)
🏢 Ethnic elements
📍 Bengaluru