- Identify and onboard new dealers to expand market reach and improve depth of
distribution.
- Drive product sales to achieve assigned volume and value growth targets.
- Ensure availability of the complete SKU range at key outlets and priority dealers.
- Facilitate seeding and market introduction of new products in relevant channels.
Institutional & Key Account Support
- Support institutional sales by engaging with architects, builders, consultants, and
project stakeholders.
- Assist in business development initiatives and key account management activities.
- Contribute to planning and budgeting for institutional sales at the depot/territory level.
Dealer Management & Market Development
- Train and support dealers to improve sales performance and achieve business goals.
- Work on strategies that align dealer profitability with organizational objectives.
- Address dealer concerns and resolve issues to ensure smooth business operations
and long-term relationships. Marketing & Promotions
- Assist in implementing sales promotional schemes and marketing programs to
strengthen brand visibility.
- Support brand-building initiatives at the dealer and project level.
Market Intelligence & Reporting
- Conduct retail audits to assess market potential and identify growth opportunities.
- Monitor competitor activities and prepare regular competitor analysis reports.
- Compile and maintain monthly territory monitoring reports, including sales
performance and market feedback.
Preferred candidate profile
Qualification & Experience
- Education: Graduate with MBA/BBA in Marketing or Sales preferred.
- Experience: 46 years of relevant experience in construction chemicals, building materials, adhesives, waterproofing, or allied industries.
- Local Candidate: Mandatory, with good knowledge of the local market.
Skills & Competencies
- Strong communication, negotiation, and selling skills.
- Good analytical ability and problem-solving skills.
- Ability to understand market dynamics and convert opportunities into business.
- Proficient in English and the local language.
Personality Traits
- Highly energetic, confident, and self-motivated.
- Go-getter attitude with strong drive and initiative.
- Target-oriented with the ability to work independently in a fast-paced setting.
- Customer-focused with strong interpersonal skills.