Role Description The Influencer Marketing Coordinator will manage and grow Baise Gaba and Pink Cactii’s influencer partnerships to strengthen brand awareness and engagement across social platforms. This full-time, on-site role in Jaipur involves identifying and onboarding influencers aligned with the brand’s aesthetic and values, coordinating gifting and collaborations, and maintaining clear communication throughout campaigns.

The coordinator will track performance metrics, compile reports, and provide insights to optimize influencer strategies and content. Day-to-day responsibilities include managing influencer databases, negotiating collaboration terms, supporting content planning for launches and collections, and working closely with marketing and creative teams to ensure consistent brand storytelling.

Qualifications

- Experience with influencer marketing, including sourcing, outreach, and relationship management with creators and brand partners.
- Strong social media understanding, especially Instagram and other fashion-relevant platforms,



with the ability to interpret analytics and engagement data.
- Excellent communication and coordination skills for managing multiple collaborations, timelines, and stakeholder expectations.
- Organizational and project management abilities, including maintaining databases, tracking deliverables, and reporting campaign performance.
- Interest in fashion, design, and contemporary women’s wear, with sensitivity to brand aesthetics, storytelling, and cultural craftsmanship.
- Comfort working on-site in Jaipur and collaborating closely with cross-functional teams in a fast-paced workplace.
- Prior experience in marketing, PR, or brand communication is preferred; a degree in Marketing, Communications, Fashion Management, or a related field is an advantage.
- Commitment to ethical practices and respect for artisan-driven, heritage-focused fashion brands.

📌 Influencer Marketing Coordinator (Jaipur)
🏢 Baise Gaba
📍 Jaipur