Hiring for Influencer Marketing Expert for Mumbai location!!

Solid in Digital Agency Management & Campaigns Mandatory!!

Client: World's largest pure-play American consumer health company by revenue

Location: Mumbai, Powai

Exp: 6 Plus Years of relevant Experience

Tenure : 1 year contract through Randstad Payroll

Timing : General Shift 9:30AM to 6PM

Mode: Hybrid (2 Days WFO)

Interview Rounds: 2 Rounds

Contact Details

Email :- [email protected]

Phone :- (phone hidden)

Must-have

- 3-6 years in influencer marketing, social media or community management brand side, agency side or creator platform.
- Hands-on experience running multi-tier influencer campaigns at scale, including briefing, negotiation and reporting.
- Strong working knowledge of Instagram, YouTube, Facebook and WhatsApp community formats, and what actually drives performance on each.
- Comfort with numbers: able to build and interpret a campaign tracker, calculate efficiency metrics and defend a spend recommendation.
- Excellent written English and Hindi; the ability to judge creator content in at least one additional regional language is a plus.
- A sharp eye for brand and content quality, and the confidence to send work back.

Good to have

- Experience in baby care, personal care, FMCG or a mother-and-baby platform.
- Familiarity with influencer discovery and analytics tools, and social listening platforms.
- Understanding of ASCI influencer disclosure guidelines and advertising compliance in regulated categories.




- Experience with paid amplification of creator content (whitelisting and partnership ads).

Key responsibilities

1. Influencer programme (macro, micro, nano)

- Build and manage the influencer roster across all three tiers, with a clear role for each tier reach and credibility at the top, relatability and volume at the base.
- Own creator identification, vetting and negotiation alongside agency partners; maintain a live database of onboarded creators with rates, past performance and category conflicts.
- Translate brand and campaign briefs into creator-ready briefs: content pillars, hooks, must-say messages,

do-not-say list and mandatory disclosures.
- Review and approve content at script and pre-publish stages for brand, claim and safety accuracy.
- Manage the seeding calendar, product dispatch, contracts, usage rights and timely vendor payouts.

2. Agency collaboration

- Act as the day-to-day point of contact for influencer and social agency partners; set expectations on quality,

turnaround and cost efficiency.
- Run weekly work-in-progress reviews, quarterly performance reviews and scope discussions.
- Benchmark agency-proposed creator costs against the market and negotiate for better value per deliverable.

3. Community management WhatsApp & Facebook





- Own the parent communities on WhatsApp and Facebook: content calendar, moderation standards, member growth and retention.
- Design engagement mechanics expert AMAs, ritual challenges, seeding drops, polls and UGC prompts that keep the community active without turning it into a broadcast channel.
- Handle member queries and escalate product, safety or complaint issues to the right internal team within defined timelines.
- Mine community conversation for consumer insight and feed it back into brand, innovation and content planning.

4. Performance tracking & reporting

- Maintain a single source of truth campaign tracker: deliverables, live dates, spends, reach, views,

engagement rate, saves and shares, CPM/CPV and cost per engagement by tier and creator.
- Publish post-campaign reports with clear reads on what worked, what did not, and what changes next time.
- Build a performance benchmark library by tier, content pillar and platform so future planning is data-led rather than instinct-led.
- Track competitive influencer activity in baby care and flag shifts in creator, format or spend patterns.

5. Ideas & experimentation

- Bring new content formats, platforms and creator categories into the brand plan each quarter.
- Run structured pilots small budget, clear hypothesis, clear read before scaling.
- Explore always-on advocacy models beyond campaign bursts: brand ambassador programmes, affiliate and commerce-linked creator activity, and expert advocacy.

📌 Influencer Marketing Executive (Mumbai)
🏢 Randstad
📍 Mumbai