Job Profile: At PwC, our people in corporate affairs and communications are responsible for managing and coordinating the organisation's internal and external communications, public relations, and corporate reputation. They focus on developing and implementing strategies to effectively communicate the organisation's mission, values, and initiatives to various stakeholders including employees, customers, investors, media, and the general public. Those in digital communications and analytics at PwC will be responsible for developing and implementing effective online strategies to reach and engage target audiences.

You will govern and manage all digital communication channels, including editorial and content strategy. Working in this area, you will use various tools and methods to gather data and measure the performance of communication campaigns and platform effectiveness while working closely with other teams and stakeholders to establish alignment and consistency of digital communications across the organisation.

Responsibilities

- Campaign Strategy, Planning & Execution
- Own and drive the end-to-end execution of flagship brand campaigns aligned to PwC India's strategic priorities and business objectives.
- Develop and execute integrated marketing campaigns and sub-campaigns to support various Lines of Service (LoS), sectors, functions, and firmwide initiatives.
- Collaborate with internal stakeholders to define campaign objectives, scope, messaging, target audiences, timelines, and success metrics.
- Ensure campaigns are delivered on schedule, and against agreed KPIs, while maintaining consistency with the firm's brand guidelines.
- Design and implement multi-channel campaign strategies across digital, social, paid media, content, email, events, print,



OOH and other relevant touchpoints.
- Monitor campaign performance, analyse insights, and optimise campaign effectiveness to maximise engagement, reach, and business impact.
- Manage relationships with external agencies and vendors to ensure high-quality campaign delivery and seamless execution.
- Marketing Innovation, Stakeholder Engagement & Key initiatives
- Partner with senior stakeholders, subject matter experts, and marketing teams to identify opportunities for strategic storytelling and audience engagement.
- Explore and implement innovative campaign approaches, emerging content formats, and AI-enabled marketing solutions to enhance campaign effectiveness.
- Evaluate emerging marketing technologies, platforms, and industry trends, providing recommendations on adoption and best practices.
- Lead cross-functional collaboration between creative teams, digital marketing specialists, agency partners, and business stakeholders to develop immersive and impactful campaign experiences.
- Drive a culture of innovation by testing new channels, tools, content strategies, and engagement formats that improve campaign performance and customer experience.
- Create strategic presentations, campaign recommendations, and frameworks on integrated marketing practices.
- Identify opportunities to improve campaign processes, governance, measurement frameworks, and reporting mechanisms.

Knowledge,



Skills And Abilities

- Proven experience managing large-scale integrated marketing campaigns from strategy through execution and performance measurement.
- Strong strategic thinking and creative problem-solving abilities, with a demonstrated ability to translate business objectives into impactful campaigns.
- Solid understanding of digital marketing channels, content marketing, search, affiliate marketing, email marketing, print, and OOH.
- Hands-on experience planning, executing, and optimising B2B campaigns across platforms such as LinkedIn, Meta, Google Ads, and other relevant marketing technologies.
- Knowledge of AI-driven marketing tools, campaign automation platforms, and emerging digital marketing trends.
- Excellent stakeholder management skills with the ability to influence and collaborate effectively across all organisational levels.

Mandatory skill sets
- Strong project management capabilities, including the ability to manage multiple priorities, complex timelines, and competing business demands simultaneously.
- Highly organised, detail-oriented, and results-driven, with a strong focus on delivering measurable business outcomes.
- Entrepreneurial mindset with a proactive approach to identifying

Preferred skill sets
- opportunities, driving innovation, and taking ownership of outcomes.
- Excellent communication, presentation, and interpersonal skills, with the ability to build strong working relationships across diverse teams.
- Ability to perform effectively under pressure, adapt to changing priorities, and solve problems quickly in a fast-paced setting.

Years of experience required 8+ years

Education qualification

MBA

📌 IN_Manager_Integrated Campaigns _Markets & Communication_IFS_Bangalore (Bengaluru)
🏢 PwC India
📍 Bengaluru