- HR Responsibilities
- Recruitment & Hiring
- Prepare and post job vacancies on Naukri, LinkedIn, Indeed, etc.
- Screen resumes and shortlist candidates.
- Contact candidates and schedule interviews.
- Maintain candidate database.
- Conduct initial HR screening.
- Coordinate with department heads for technical/final interviews.
- Collect candidate documents and verify basic details.
- Prepare offer letters and joining documentation.
- Follow up with selected candidates until joining.
- Employee Onboarding
- Collect employee KYC and educational documents.
- Prepare employee files and HR records.
- Explain company policies, working hours, leave rules and salary structure.
- Coordinate induction/orientation.
- Create employee ID/access requirements.
- Maintain joining and exit records.
- HR Administration
- Maintain attendance and leave records.
- Track employee probation periods.
- Maintain employee database.
- Prepare HR reports.
- Coordinate payroll inputs with accounts/payroll team.
- Track employee birthdays, anniversaries and significant HR events.
- Maintain confidential employee information.
- Handle routine employee queries.
- Coordinate disciplinary/HR documentation when required.
- Maintain resignation, relieving and exit documentation.
- Employee Engagement
- Organize employee meetings and activities.
- Collect employee feedback.
- Assist in employee recognition programs.
- Help improve workplace communication and culture.
- 2. Digital Marketing Responsibilities
- Social Media Management
- Manage the company's
- Instagram
- Facebook
- LinkedIn
- YouTube
- Google Business Profile
- WhatsApp Business
- Responsibilities:
- Create and publish posts.
- Prepare monthly content calendars.
- Create promotional creatives/reels/videos.
- Write captions and marketing copy.
- Respond to comments and messages.
- Monitor engagement.
- Maintain consistent company branding.
- Write social media captions.
- Prepare customer communication material.
- Create recruitment-related creatives.
- Coordinate with graphic designers/video editors when required.
- Lead Generation
- Generate leads through digital channels.
- Manage enquiries received through social media.
- Maintain lead database.
- Forward leads to the sales team.
- Track lead status.
- Follow up on digital enquiries where assigned.
- Measure lead-generation performance.
- Digital Advertising
- Assist with
- Google Ads
- Meta/Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Responsibilities include:
- Campaign setup coordination.
- Audience research.
- Budget monitoring.
- Creative testing.
- Monitoring cost per lead.
- Tracking campaign performance.
- Preparing campaign reports.
- 3. Website & Online Presence
- Update website content.
- Coordinate website changes with developers.
- Maintain Google Business Profile.
- Monitor Google reviews.
- Respond to online reviews appropriately.
- Check company information across online platforms.
- Basic SEO activities.
- Keyword research.
- Monitor website traffic and enquiries.
- 4. Analytics & Reporting
- The employee should prepare weekly/monthly reports covering:
- HR
- Number of vacancies
- Applications received
- Candidates shortlisted
- Interviews conducted
- Candidates selected
- Candidates joined
- Employee attrition
- Attendance
- Leave
- Pending HR documentation
- Marketing
- Social media followers
- Reach
- Engagement
- Leads generated
- Cost per lead
- Website visitors
- Enquiries
- Campaign performance
- Conversion rate
- 5. Coordination Responsibilities
- This person can act as a coordination point between:
- Management HR Employees Marketing Sales
- They should
- Coordinate management instructions.
- Communicate HR announcements.
- Coordinate recruitment requirements with department heads.
- Coordinate marketing requirements with sales.
- Follow up with vendors/agencies.
- Maintain task trackers.
- Ensure deadlines are followed.