Company Description Scratchly is a SaaS company founded in 2026 that builds smart, simple software for growing businesses. Its flagship product, Scratchly CRM, centralizes leads, contacts, sales pipelines, tasks, meetings, and customer interactions in a single platform.

The company focuses on creating powerful yet affordable tools that streamline daily operations and support sustainable growth. Scratchly’s vision is to simplify business operations so teams can focus on building strong customer relationships and scaling efficiently.

Role Description The Head of Organic Growth is a full time, remote role responsible for driving non-paid growth across Scratchly’s digital channels. This role leads the strategy and execution of initiatives that increase product awareness, trial sign-ups, and long-term customer value through content, SEO, product-led growth, and community efforts.

Day-to-day activities include analyzing user behavior and funnel performance, identifying and testing growth experiments, collaborating with product and marketing teams on growth campaigns, and optimizing onboarding and in-product experiences to improve activation and retention. The Head of Organic Growth will define growth metrics, build dashboards, and regularly report performance,



while mentoring team members and coordinating cross-functional projects that support Scratchly CRM adoption.

Qualifications

- Strong skills in Growth Marketing and Growth Hacking, including designing, running, and interpreting experiments across multiple digital channels.
- Experience in Customer Acquisition, with a track record of increasing sign-ups and conversions through organic strategies.
- Background in Sales and Business Development, with the ability to align growth initiatives to revenue goals and pipeline quality.
- Proficiency in analytics tools (e.g., GA4, product analytics platforms, BI tools) and comfort working with data to guide decisions.
- Experience leading or collaborating with cross-functional teams (product, marketing, sales, customer success) in a SaaS environment.
- Ability to design and optimize growth funnels, including onboarding, activation, retention, and expansion.
- Excellent written and verbal communication skills, with clear, structured thinking and strong stakeholder management.
- Prior leadership experience in a growth-focused role; experience in B2B SaaS or CRM products is highly beneficial.
- Bachelor’s degree in Business, Marketing, Data Analytics, or a related field, or equivalent practical experience.

📌 Head Of Organic Growth (Bhopal Jn.)
🏢 Scratchly
📍 Bhopal Jn.