About the Brand:

EDGE is a global private travel and lifestyle club designed for travellers who value their time, see travel as an investment, and value service above all else.

Build the brand. Build the community. Build desire.EDGE is not here to be another luxury travel company. We’re building a Private Travel & Lifestyle Club for people who see travel as growth — and we’re looking for someone who knows how to make the right people want to be part of it.

As Head of Marketing & Membership, you’ll shape how EDGE looks, sounds, feels and grows — from brand and content to members, partnerships, campaigns and community.

This is a big-picture + hands-on role for someone who can think strategically, spot an opportunity, write a great story, build a campaign and then make sure it actually happens.

What You'll Own?

? Brand & Marketing

- Shape EDGE’s positioning, voice, storytelling and overall brand experience.
- Make sure every touchpoint — from Instagram and WhatsApp to events, decks and member communication — feels unmistakably EDGE.
- Lead content across social, website, newsletters and other platforms.

✍️ Content & Campaigns

- Build content around luxury travel, culture, hotels, destinations, insights and the people behind EDGE.
- Create campaigns and exciting marketing IPs — from travel edits and trend reports to destination evenings and private salons.
- Help build the founder’s voice and visibility across LinkedIn, PR, podcasts, interviews and more.

? Membership & Community

- Build a member journey that feels personal, premium and worth talking about.
- Drive acquisition, conversion, referrals, engagement and retention.




- Create experiences that make members feel like they’re part of something genuinely special.

? Partnerships & Collaborations

- Build meaningful collaborations with luxury hotels, tourism boards, lifestyle brands and other premium partners.
- Explore opportunities across fashion, watches, wellness, banking, aviation, art, dining, real estate and more.
- Turn great partnerships into memorable experiences and commercially meaningful opportunities.

? People, Analytics & Execution

- Track what’s working across marketing, CRM, campaigns, membership and community.
- Lead and mentor the Digital Marketing Manager, Community & Brand Collaborations Lead, and Graphic Designer.
- Work closely with Sales, Products, Operations and leadership to turn ideas into execution.

Who are we Looking for?

Someone with 8–12 years of experience across brand, marketing, content, CRM, partnerships, campaigns or community who:

- Understands luxury, premium audiences and what makes people want to belong.
- Has a robust instinct for storytelling, aesthetics and culture.
- Knows how to turn ideas into brands, communities and business results.
- Has experience with CRM, lifecycle marketing and member communication.
- Can build partnerships with hotels, tourism boards and lifestyle brands.
- Has led teams and knows how to balance strategy with getting things done.
- Is comfortable in a fast-moving, founder-led environment where no two days look exactly the same.

If you’re someone who…

Spots the story, understands the audience, loves beautiful brands and knows how to turn “this is cool” into “I want in” — we’d love to meet you. ✨

📌 Head of Marketing & Membership (Mumbai)
🏢 EDGE
📍 Mumbai