About Falchion Xeniaa

Falchion Xeniaa is a fast-growing SaaS platform revolutionizing point-of-sale (POS) and business operations for restaurants and the broader hospitality industry. We build modern, reliable technology designed to streamline billing, inventory, table management, and analytics so hospitality businesses can run smarter and scale faster.

As we embark on our 0-to-1 growth phase, we are looking for a Founding Sales Lead to take end-to-end ownership of our distribution engine, close our first cohorts of customers, and help shape our Go-To-Market playbook.

Role Overview

As our first dedicated sales hire, you will not just execute sales—you will build the entire sales function from scratch. You will work closely with the founding team to test positioning, identify Product-Market Fit (PMF), set up our sales tech stack, close direct deals, and onboard restaurant partners.

If you are a high-agency builder who thrives on cold-calling, field demos, pipeline architecture, and mentoring junior reps, this role is designed for you.

Key Responsibilities1. Go-To-Market (GTM) & Distribution Ownership

- Define and execute the 0-to-1 outbound and field sales strategy across targeted restaurant and hospitality segments in Pune and expansion markets.
- Create high-converting sales assets, including cold outreach scripts, pitch decks, product demo frameworks, and objection-handling battle cards.
- Identify high-leverage distribution channels (direct field sales, channel partners, industry associations, and referral loops).

1. Full-Cycle Sales & Customer Onboarding

- Lead end-to-end sales cycles: prospecting, cold calling/visiting, conducting product walkthroughs, negotiating commercial terms, and closing contracts.
- Actively facilitate the onboarding of initial customers onto the platform, ensuring seamless setup and early adoption to drive high retention and referrals.
- Serve as the frontline feedback loop to the product team, translating customer pain points and feature requests into actionable insights to refine Product-Market Fit (PMF).





1. Sales Infrastructure & CRM Setup

- Build, structure, and manage the company’s CRM pipeline from the ground up to track leads, stages, conversion rates, and revenue velocity.
- Standardize standard operating procedures (SOPs) for lead qualification, follow-ups, and post-demo nurturing.
- Track and report weekly/monthly sales metrics and pipeline health directly to leadership.

1. Team Enablement & Mentorship

- Train, coach, and manage sales interns and junior business development reps on outbound prospecting, field outreach, and pitch delivery.
- Conduct regular roleplays, review pitch calls, and instill a disciplined, target-driven sales culture within the team.

What We Are Looking For
- Experience: 2–4+ years of hands-on experience in B2B SaaS sales, software business development, or direct field sales (experience in hospitality tech, POS solutions, or SMB SaaS is a strong plus).
- 0-to-1 Mindset: Proven track record of generating outbound pipeline from scratch rather than relying solely on inbound marketing leads.
- Systems Fluency: Hands-on experience configuring and maintaining CRM platforms (e.g., HubSpot, Zoho, LeadSquared, or Notion-based pipelines).
- Communication & Negotiation: Exceptional verbal and written communication skills with the ability to build rapport with restaurant owners, managers, and enterprise hospitality operators.
- Leadership & Coaching: Experience delegating tasks, reviewing call recordings/pitches, and mentoring junior team members or interns.
- Education: Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.

What We Offer
- Compensation: ₹3.6 – ₹4.8 LPA (Fixed) + uncapped performance incentives.
- Founding Impact: Direct ownership over the revenue engine with rapid career progression into a senior leadership/Head of Sales role as the team expands.
- Fast-Paced Workplace: Flat hierarchy where high performers are recognized and empowered to make strategic decisions.
- Collaborative Culture: Direct collaboration with the founders on product roadmap, pricing strategy, and company vision.

📌 Head of Growth & Business Development (Pune)
🏢 Falchion Xeniaa
📍 Pune