About MAVR

MAVR is building an AI-powered fitness ecosystem connecting Gyms, Trainers and Athletes through technology designed to help fitness professionals and businesses grow, operate more efficiently and build long-term value.

We are now moving from product development toward market execution .

We are looking for a highly driven Head of Growth, Revenue & Business Development who can build MAVR's commercial engine from the ground up.

This is not a traditional managerial role.

You will be expected to build the system, execute it, measure it and generate revenue from it.

THE MISSION

Your mission is simple

Turn MAVR from a product being built into a revenue-generating business.

You will own the journey:

Market → Leads → Conversations → Pitches → Customers → Revenue → Retention → Referrals → Growth

You will work closely with the Founder, Product/CTO, Marketing, Operations and Content teams to create a repeatable growth machine.

WHAT YOU WILL OWN1. Business Development

Build MAVR's B2B and B2C commercial pipeline.

Your responsibilities include

- Identify gyms, trainers, fitness businesses and strategic partners.
- Build prospect lists and target segments.
- Conduct outbound outreach.
- Arrange meetings and product demonstrations.
- Pitch MAVR's value proposition.
- Negotiate commercial terms.
- Convert prospects into customers.
- Build long-term partnerships.
- Develop gym and trainer acquisition channels.
- Create referral and partnership programs.

1. Lead Generation

You will build a predictable lead-generation system , not depend on random enquiries.

Channels may include

- LinkedIn
- Instagram
- Email
- WhatsApp
- Cold outreach
- Gym visits
- Fitness communities
- Partnerships
- Events
- Referrals
- Content-driven acquisition
- Strategic collaborations
- Performance marketing in coordination with the Marketing team

Your objective: Create a consistent pipeline of qualified prospects every week. 3. Revenue & Sales

You will own the commercial conversion funnel.

Funnel

Lead

↓

Qualified Lead

↓

Meeting

↓

Product Demo

↓

Pilot / Trial

↓

Conversion

↓

Paid Customer

↓

Retention

↓

Expansion / Referral

You will continuously improve:

- Conversion rate
- Sales cycle
- Average revenue per customer
- Customer acquisition cost
- Customer retention
- Revenue per channel
- Pipeline velocity

1. Revenue Strategy

You will work with the Founder to develop and test MAVR's monetization strategy.

Potential revenue streams include

Gym

- SaaS subscriptions
- Premium growth features
- Business intelligence / growth services
- Add-on services
- Enterprise plans

Trainer
- Premium subscriptions
- Professional growth tools
- Transaction-based revenue where applicable
- Premium AI capabilities

Ecosystem
- Partnerships
- Marketplace opportunities
- Platform commissions
- Strategic B2B integrations

Important: You are responsible for validating which revenue models customers will actually pay for—not simply assuming that a pricing model will work.

1. Marketing → Revenue Alignment

You will work directly with the Head of Digital Marketing .

The Marketing team generates

Attention + Awareness + Leads

You convert that into

Meetings + Customers + Revenue





You should therefore create a closed-loop system:

Marketing

→ Leads

→ Sales

→ Customers

→ Revenue

→ Customer feedback

→ Marketing insight

→ Better campaigns

→ More qualified leads

This means you will be expected to tell the Marketing team:

“These campaigns are generating leads, but these campaigns are generating customers.”

1. MARKET DEVELOPMENT

You will help MAVR establish its initial market.

You will identify

- Which cities to target first
- Which gym segments to target
- Which trainer segments convert best
- Which customer problems create urgency
- Which pricing model works
- Which acquisition channel works
- Which pitch works
- Which customer profile has the highest retention

You will turn these findings into a repeatable Go-To-Market playbook .

1. CUSTOMER VALIDATION

You will not just sell. You will learn from the market.

Every customer conversation should answer:

- What problem are they actually experiencing?
- How are they solving it today?
- What are they currently paying?
- What would make them switch?
- Which MAVR feature creates the strongest value?
- What prevents adoption?
- What would make them pay?
- Why would they continue paying?

You will communicate this information directly to the Founder and Product team.
1. BUILD THE MAVR SALES SYSTEM

You will create the commercial infrastructure from scratch.

This includes

CRM

Track

- Leads
- Source
- Status
- Contact history
- Meetings
- Demos
- Trials
- Conversions
- Revenue
- Follow-ups

Sales materials

Develop

- Pitch decks
- Sales presentations
- Demo scripts
- Outreach templates
- Follow-up sequences
- Pricing proposals
- Partnership proposals
- Objection-handling scripts

Sales process

Create a standardized

Lead → Qualification → Pitch → Demo → Follow-up → Conversion → Onboarding process.

1. CASH-FLOW OWNERSHIP

This is one of the most important parts of the role. You will work with the Founder and Operations/Finance function to maintain visibility over:

Pipeline → Expected Revenue → Collected Revenue → Recurring Revenue

You will monitor:

- Monthly revenue
- MRR
- New customers
- Average revenue/customer
- Outstanding payments
- Conversion rate
- Churn
- Customer acquisition cost
- Sales pipeline
- Revenue forecast

Your responsibility is not accounting.

Your responsibility is

Making sure MAVR has a predictable commercial engine capable of producing cash. YOUR WEEKLY RESPONSIBILITIES

Every week you should know:

Acquisition

- How many leads entered?
- Where did they come from?

Sales
- How many conversations?
- How many demos?
- How many pilots?
- How many conversions?

Revenue
- How much revenue was generated?
- How much was collected?
- What is expected next month?

Customer
- How many customers are active?
- How many are at risk?
- Why are customers staying?
- Why are customers leaving?

Growth




- Which channel is working?
- Which channel isn't?
- What should we stop?
- What should we double down on?

KEY PERFORMANCE INDICATORS Your performance will primarily be measured by outcomes , not activity.

Core KPIs

Lead Generation

- Qualified leads/week
- Lead-to-meeting conversion

Sales

- Meetings/week
- Demo-to-trial conversion
- Trial-to-paid conversion
- Sales cycle

Revenue

- Recent MRR
- Total MRR
- Revenue collected
- Revenue growth
- Average revenue/customer

Retention

- Customer retention
- Churn
- Expansion revenue
- Referrals

Efficiency

- CAC
- Revenue per salesperson
- Channel ROI

WHO WE ARE LOOKING FOR We are looking for someone who is:

A builder.

Not someone who needs an established sales department, huge marketing budget and ready-made leads.

You should be comfortable starting with:

0 leads → 10 → 50 → 100 → 1,000

and building the system along the way.

You should have

- Strong communication skills
- Sales ability
- Business development experience
- Lead-generation knowledge
- Negotiation skills
- Strategic thinking
- Commercial understanding
- Strong follow-up discipline
- Data-driven decision making
- Ability to work independently
- Entrepreneurial mindset
- High ownership
- Comfort with ambiguity

BIG ADVANTAGE IF YOU HAVE
- SaaS sales experience
- B2B sales experience
- Startup experience
- Fitness/HealthTech experience
- CRM experience
- Performance marketing knowledge
- Growth marketing experience
- Partnership development experience
- Experience building a sales team from zero

THIS ROLE IS NOT FOR YOU IF... ❌ You only want to manage people.

❌ You need everything to be structured before you start.

❌ You don't enjoy cold outreach.

❌ You don't want to speak with customers.

❌ You measure success only through followers and impressions.

❌ You're uncomfortable with targets.

❌ You wait for leads instead of creating them.

❌ You are afraid of rejection.

WHAT MAVR OFFERS

You will have the opportunity to:

- Work directly with the Founder.
- Build a commercial department from the ground up.
- Create MAVR's Go-To-Market strategy.
- Build the first sales and BD processes.
- Work across Marketing, Product and Operations.
- Directly influence revenue.
- Build and manage your own team as MAVR scales.
- Take meaningful ownership of a startup's growth.
- Help establish MAVR's position in the fitness technology market.

THE MOST IMPORTANT EXPECTATION This person will not be expected to magically generate millions immediately.

The first objective is to discover:

Who will pay → Why they pay → How we reach them → How we convert them → Why they stay → How we repeat it.

Once that machine works, the objective changes from:

Finding the model to

Scaling the model.

POSITION SUMMARY

Position: Head of Growth, Revenue & Business Development

Department: Commercial / Growth

Reports to: Founder & CEO

Location: India / Hybrid / As required

Type: Founding/Leadership role

Primary responsibility: Market penetration, customer acquisition, revenue generation and commercial growth

One-line mission: “Build and own MAVR's commercial engine—from the first lead to a scalable, repeatable revenue machine.”

📌 Head of Growth and Revenue (Kolkata Metropolitan Area)
🏢 MAVR
📍 Kolkata Metropolitan Area