? We’re Hiring | Head of E-Commerce – Bipha Ayurveda

Location: Kottayam, Kerala | Work Mode: Full-time, On-site

About Bipha Ayurveda

Founded in 1929, Bipha Ayurveda, the consumer-facing brand of Bipha Drug Laboratories, is one of Kerala’s established names in Ayurveda and wellness. With a legacy spanning nearly a century, Bipha combines traditional Ayurvedic knowledge with modern manufacturing, quality systems, research, and contemporary consumer products.

With 241+ licensed Ayurvedic formulations, GMP-certified manufacturing facilities, wellness clinics, organized retail presence, and the Bipha Life Hospital & Research Center, Bipha is now expanding its consumer and digital footprint.

We are looking for an ambitious Head of E-Commerce to lead this next phase of growth and build Bipha into a stronger, more scalable digital-first wellness brand.

The Role The Head of E-Commerce will be responsible for driving Bipha’s online business, digital revenue, customer acquisition, and profitability across the company’s D2C website, marketplaces, and other online channels.

This is a leadership role with end-to-end ownership of the e-commerce business, including P&L;, online merchandising, pricing, promotions, digital campaigns, customer experience, analytics, conversion, retention, and marketplace growth.

The successful candidate will work closely with Marketing, Sales, Supply Chain, Operations, IT, Finance, and Customer Support to create a seamless omnichannel customer experience and establish e-commerce as a significant growth engine for Bipha.

Key Responsibilities

- Own the E-Commerce P&L;, revenue targets, profitability, and growth strategy.
- Develop and execute the overall D2C and marketplace growth strategy.
- Drive online sales, conversion rate, AOV, repeat purchases, customer retention,



and customer lifetime value.
- Lead online merchandising, product assortment, pricing, promotions, and inventory availability.
- Manage and optimize product listings, content, SEO, search visibility, and digital storefronts.
- Plan and coordinate performance marketing and digital campaigns with the marketing team.
- Monitor and analyze key e-commerce metrics and translate data into actionable business decisions.
- Identify new digital channels, marketplace opportunities, partnerships, and emerging business models.
- Improve the end-to-end customer journey—from discovery and purchase to delivery, service, and repeat purchase.
- Work closely with Supply Chain and Operations to ensure availability, fulfilment, and customer service excellence.
- Lead e-commerce projects involving technology, CMS, analytics, automation, and process improvements.
- Build, mentor, and lead a high-performing e-commerce team.
- Establish robust e-commerce processes, governance, dashboards, and performance reviews.
- Drive alignment between online and offline retail strategies.

- Candidate Profile / Qualifications We are looking for a commercially driven digital leader with a strong understanding of E-Commerce, Consumer Business, Digital Marketing, and Analytics.

Ideal candidate should have:

- Proven experience in a senior E-Commerce / Digital Business leadership role.




- Strong track record of delivering online revenue and business growth.
- Hands-on experience managing D2C websites and major online marketplaces.
- Robust understanding of e-commerce P&L;, pricing, promotions, merchandising, conversion, retention, and customer acquisition.
- Excellent analytical and web analytics capabilities, with a data-driven approach to decision-making.
- Working knowledge of SEO, performance marketing, CRM, marketplace management, CMS, and digital analytics.
- Experience managing cross-functional projects and multiple stakeholders.
- Strong leadership, communication, negotiation, and team-building skills.
- Experience in consumer products, FMCG, Ayurveda, wellness, healthcare, beauty, personal care, or related sectors will be an advantage.
- Bachelor’s or Master’s degree in Business, Marketing, Commerce, Management, or a related discipline, or equivalent practical experience.

- Why Join Bipha? This is an opportunity to join a nearly 100-year-old Ayurveda brand at an exciting stage of digital transformation and growth.

You will have the opportunity to build and scale the e-commerce business, shape the digital consumer strategy, create new revenue channels, and play a key leadership role in taking a trusted Kerala brand to a much larger national and global consumer audience.

? Location: Kottayam, Kerala

? Position: Head of E-Commerce

? Employment: Full-time | On-site

If you are a results-oriented e-commerce leader ready to build and scale a purpose-driven Ayurveda and wellness brand, we would like to hear from you.

? Apply / Send your CV: [email protected]

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📌 Head of Ecommerce (Kottayam)
🏢 Bipha Ayurveda
📍 Kottayam