KRAKey ResponsibilitiesKPI / Measurement

1. Brand & Portfolio ManagementDevelop and execute brand strategies for assigned therapy segments to achieve sales, market-share and profitability objectives.Brand-wise sales growth, market share, portfolio profitability

2. Annual Marketing PlanningPrepare Annual Marketing Plans, brand plans, promotional calendars, campaigns and lifecycle strategies.AMP completion, execution effectiveness, achievement against plan

3. Product Launch ManagementPlan and execute new product launches, line extensions and product revitalisation initiatives.Launch timelines, successful launches, first-year sales achievement

4. Scientific & Promotional InputsDevelop visual aids, product monographs, leave-behinds, CME content, digital content and scientific promotional materials.Timely delivery, quality of inputs, field-force acceptance

5. Sales Force TrainingConduct induction, cycle-meeting, refresher and therapy/product training for the field force.Training completion, assessment scores, field implementation

6. Therapy & Market IntelligenceTrack competitor activity, prescription trends, pricing and market dynamics; identify opportunities across Gynae, Pedia, Ortho & GP.Competitor reports, market insights, actionable recommendations

7. KOL & Medical EngagementDevelop KOL relationships and execute CMEs, scientific meetings and advisory interactions.KOL engagements, CMEs, doctor feedback

8.



Cross-functional CoordinationCoordinate with Sales, Medical, Regulatory, Supply Chain, Production, Finance and Purchase for effective marketing execution.Project timelines, launch readiness, product availability

9. Budget & Marketing ROIPlan and monitor brand-wise marketing budgets and evaluate campaign effectiveness and ROI.Budget adherence, ROI, cost optimisation

Key Deliverables

- Drive growth of Gynaecology, Paediatrics, Orthopaedics & GP portfolios.
- Develop and execute annual brand/marketing plans.
- Successfully launch current products and line extensions.
- Strengthen existing brand lifecycle and portfolio performance.
- Develop effective scientific and promotional communication.
- Improve field-force product knowledge and selling effectiveness.
- Generate actionable market and competitor intelligence.
- Strengthen KOL engagement through scientific initiatives.
- Ensure timely coordination for product availability and launches.
- Optimise marketing expenditure and brand ROI.
- Ensure compliance with ethical marketing and regulatory requirements.

Success Indicators Sales Growth • Market Share • Brand Profitability • Successful Launches • Field Force Effectiveness • KOL Engagement • Marketing ROI • Product Availability • Quality of Promotional Inputs • Actionable Market IntelligenceRole & responsibilities

📌 Group Product Manager (Chandigarh)
🏢 Ind Swift
📍 Chandigarh