Role Overview:

The Group Head– Content Strategy & Premium Link Building will own and scale Infidigit’s Content and PBL business unit with end-to-end accountability for revenue growth, profitability, delivery excellence, and capability development.

Key Responsibilities:-

1. Business Growth & P&L; Ownership

- Own the P&L; for Content and PBL business, driving revenue growth, profitability, and overall business performance.
- Develop and execute strategies to grow the business across existing accounts, current clients, and new offerings.
- Partner with sales and solutions teams to develop compelling proposals and solutions, improving win rate and deal value..
- Identify and drive cross-sell and up-sell opportunities across enterprise accounts.
- Build a strong pipeline and ensure sustainable growth of the business line. .

2. Delivery, Margins & Operational Excellence

- Own delivery performance, ensuring quality, timelines, productivity, and profitability across engagements.
- Maintain agreed gross delivery margins across Content and PBL engagements.
- Improve project scoping, estimation, resource planning, and effort utilisation to minimise variance.
- Optimise resource deployment, balancing utilisation, productivity, employee capacity, and workload.
- Drive operational discipline through effective use of Odoo system, including workflows, timesheets, billable tracking, and KPIs.

3. Client Leadership, Quality & Retention

- Ensure consistently high-quality content and link-building outcomes that meet or exceed client expectations.
- Maintain a Client Satisfaction (CSAT) rating of 4.0+ across the business portfolio. .
- Build strategic relationships with key enterprise clients, and act as a senior escalation point for content strategy, performance, and link acquisition.
- Proactively identify client concerns, risks,



and opportunities and drive timely resolution.
- Partner with clients to understand their business objectives and translate them into effective content and SEO strategies.
- Drive client retention, account expansion, and long-term relationship value.

4. Premium Linkbuilding & External Ecosystem

- Build and scale a high-quality network of authoritative publishers, websites, freelancers, and specialist agencies.
- Establish robust processes for evaluating publisher quality, domain authority, relevance, traffic, authenticity, and commercial viability.
- Optimise vendor commercials and cost structures while maintaining quality and scalability.
- Continuously strengthen the PBL offering through new publisher relationships, innovative approaches, and improved processes.

5. Content Strategy & Innovation

- Define and strengthen Infidigit’s enterprise content strategy and delivery capabilities.
- Build scalable content frameworks covering content strategy, topical authority, SEO content architecture, editorial quality, and content performance.
- Drive adoption of AI-enabled content workflows and tools while maintaining quality, originality, accuracy, and editorial standards.
- Stay ahead of developments in AI search, Generative Engine Optimisation (GEO), search behaviour, and content marketing and translate these into new offerings and capabilities.
- Continuously improve the Content and PBL propositions to differentiate Infidigit in the market.




- Contribute to and actively participate in the development of the annual Business Operating Plan (AOP) for the Content business.

6. People Leadership & Capability Building

- Lead, mentor, and develop content strategists, writers, editors, outreach specialists, and managers.
- Establish clear goals, KRAs, performance expectations, and career paths for the team.
- Drive capability development through quarterly training, knowledge-sharing sessions, coaching, and mentoring.
- Build leadership depth and succession capability within the business unit.
- Maintain strong employee engagement and retention while ensuring the organisation can scale with business growth.

Candidate Profile & Requirements

Experience:

- Approximately 8-10 years of experience in Content, SEO, Digital Marketing, or Digital Agency environments. .
- At least 3 years in a leadership role with responsibility for revenue, P&L;, or business-unit performance.
- Experience managing large enterprise clients and multi-disciplinary teams.

Domain Mastery:

- Strong understanding of SEO content strategy, content architecture, editorial operations, and premium link building.
- Strong understanding of AI-enabled content creation, AI search, and emerging SEO/GEO practices.

Commercial Acumen:

- Demonstrated ability to grow revenue, improve margins, manage P&L;, and build scalable business lines.
- Strong proposal development, commercial negotiation, and client expansion capabilities along with driving operational efficiency.
- Ability to identify and convert new business and cross-sell opportunities.

System Orientation & Analytics:

- Comfortable working with ERP systems, dashboards, KPIs, utilisation, financial metrics, and operational data.
- Strong analytical and data-driven approach to business and operational decision-making.

📌 Group Head – Content Strategy & Premium Link Building (Goregaon)
🏢 Infidigit
📍 Goregaon