About the Prospect

123Greetings is one of the internet's longest-running greeting card platforms, with a large web audience and iOS and Android apps running on a freemium plus Pro Subscription model. We are scaling paid user acquisition for the mobile apps and want to do it through specialist agencies rather than building a large in-house media team.

This role owns that supply side: identifying the right UA agencies and media buying partners, vetting them properly, negotiating commercial terms, getting them technically onboarded into our Singular attribution stack, and holding them to install-quality and ROAS targets once they are live.

You are the person who decides which agencies get our budget, and who keeps them honest about what that budget produced.

What You Will Do

Sourcing and Evaluation

- Build a qualified pipeline of UA agencies and media buying partners — sourced from Singular's partner ecosystem and comparable directories (AppsFlyer, Adjust, Branch, Kochava), industry events, referrals, and direct outreach.
- Run structured evaluations: category experience, geos and channels they actually buy in, case studies with verifiable outcomes, client references, team size, and who specifically would work our account.
- Diligence the things agencies do not volunteer: fee transparency (media cost vs. agency margin), who owns the ad accounts and creative assets, sub-network usage, fraud policy, and minimum commitments.
- Maintain a comparison matrix so budget decisions are defensible rather than relationship-driven.

Negotiation and Contracting

- Negotiate commercial models — percentage of media spend, flat retainer, or net CPI/CPA/CPA-on-subscription deals — and recommend the right structure per partner and per channel.
- Secure terms that protect us: clawbacks on fraudulent or invalid installs, performance triggers and exit rights, payment terms, data and reporting access, non-exclusivity, and confidentiality.
- Route final agreements and insertion orders to the Company's authorized approver and counsel for approval. You do not sign on behalf of the Company.





Onboarding — the Core of the Role

Drive each agency from signature to first live campaign, owning the checklist end to end:

- Agency account and permissions provisioned in Singular; tracking links, click/impression macros, and postbacks configured.
- SKAdNetwork / AdAttributionKit conversion value mapping agreed and tested; ATT and consent handling verified.
- Attribution windows, view-through settings, deduplication, and fraud-prevention rules set and documented.
- In-app event taxonomy shared and validated — install, registration, card send, trial start, Pro Subscription purchase, renewal.
- Creative brief, brand guidelines, and asset handoff; approval workflow for ad creative.
- Test campaign and QA on event firing before any meaningful spend is released.
- Billing setup: invoicing cadence, PO process, spend caps, and reconciliation against Singular numbers.

Coordinate between the agency and our internal engineering, product, and finance teams, and translate in both directions. Maintain an onboarding tracker with status, blockers, and expected go-live date per partner.

Performance Management

- Set and enforce targets per partner: blended and channel-level CPI, D7/D30 ROAS, trial-to-paid conversion, subscriber payback window, and retention cohorts.
- Review spend weekly; catch quality problems early — install fraud, incentivized traffic, misattribution, geo or device mix drifting away from what was agreed.
- Reconcile agency-reported numbers against Singular and store/app-store data; escalate discrepancies.
- Reallocate budget between partners based on results and run periodic partner reviews.
- Report to leadership on spend, cost per subscriber, and contribution to Pro Subscription growth.





Required Qualifications

- 2+ years in mobile user acquisition, app growth, or agency-side media buying, with direct responsibility for a paid budget.
- Hands-on experience with a mobile measurement platform — Singular strongly preferred; AppsFlyer, Adjust, Branch, or Kochava acceptable. You have configured partner integrations, tracking links, and postbacks, not only read dashboards.
- Working knowledge of the major UA channels: Meta, Google App Campaigns, Apple Search Ads, TikTok, and the programmatic app networks (AppLovin, Unity, Liftoff, Moloco, Mintegral, ironSource).
- Demonstrated ability to select, negotiate with, and manage external agencies or vendors — including the uncomfortable part, where performance is not meeting target.
- Comfort with the economics: CPI, CPA, eCPM, ROAS, LTV, payback period, cohort retention, incrementality, and why blended numbers can lie.
- Practical understanding of post-ATT iOS measurement, SKAdNetwork conversion value design, and their limits.
- Strong written English, structured process discipline, and clean tracking of pipeline and partner status.

Compensation and Terms

This is a commission-only engagement: no retainer, salary, or fixed pay. Commission is tied to performance outcomes cost per acquired subscriber and payback period, not raw media spend, since rewarding spend alone would work against efficiency. Full structure to be set out in the Commission Schedule, with an explicit prohibition on the Partner receiving any rebate, kickback, or compensation from an agency or network they recommend.

- Engagement is as an independent contractor. The Partner is not an employee or agent and holds no authority to bind the Company or commit budget without written approval.
- Conflict of interest disclosure is mandatory: any current or prior relationship with a candidate agency must be declared in writing before that agency is shortlisted.
- Confidentiality, non-solicitation, and IP terms apply as set out in the Sales Partner Agreement.

📌 Freelance Sales Partner (Kolkata)
🏢 123 Greetings
📍 Kolkata