Job Summary

Main Objective of the RoleWe are looking for a Social Media Executive who understands how to translate healthcare expertise into engaging, trustworthy, and patient-friendly content.This role goes beyond posting, you will own the content thinking, planning, and execution across social platforms, ensuring our communication is empathetic, credible, and impactful.

Key Responsibilities

- Content Thinking Strategy: Develop monthly content calendars aligned with brand, campaigns, and medical priorities
- Translate doctor inputs into simple, engaging, and patient-centric content
- Bring fresh content ideas (reels, series, formats, hooks, storytelling)
- Ensure the right mix of education, emotion, and engagement

- Social Media Management: Manage day-to-day content across platforms (Instagram, Facebook, YouTube, LinkedIn etc.)

- Write captions that are clear, empathetic, and non-promotional
- Ensure consistency in tone, visual language, and brand guidelines
- Coordinate with designers video editors for execution

- Doctor Medical Content Coordination: Work closely with doctors to: Plan video topics

- Guide them on content formats
- Ensure compliance (no misleading claims, ethical communication)
- Be able to extract content from conversations, not depend on scripts alone

- Campaign Performance Support:



Support campaign execution (health day campaigns, awareness days, launches)

- Track performance of content (reach, engagement, saves, shares etc.)
- Identify whats working and suggest improvements

- Trend Platform Understanding: Stay updated with Instagram/Reels trends, hooks, and formats

- Adapt trends to healthcare in a sensitive and relevant way
- Experiment with new formats while maintaining brand credibility

Qualifications

- Education: Degree

- Experience: 0 to 1 year

- Knowledge and Specific Skills: Content Mindset

- Communication Skills: Strong written English (explicit, simple, non-jargon)
- Ability to write for emotion + clarity

- Execution Ability: High ownership, can manage calendars, deadlines, and coordination

- Digital Platform Understanding: Good understanding of Instagram, Facebook, and YouTube

- Knows basics of engagement metrics and content performance

- Healthcare Sensitivity: Understands the importance of ethical communication

- Avoids exaggerated claims, fear-based messaging, or misinformation

Good to Have

- Experience in healthcare / wellness / hospital marketing

- Experience in short-form video content (Reels)

- Basic understanding of paid campaigns

- Familiarity with compliance guidelines in healthcare advertising

📌 Executive - Marketing (Bengaluru)
🏢 Rhea Healthcare
📍 Bengaluru