Event Marketing Associate

Location: Mumbai

Experience: 1–3 years in Marketing

Type: Full-time

About Vegan First

Vegan First is a leading plant-based media, community, and events platform working to build awareness and create meaningful experiences around conscious and sustainable living.

Through initiatives such as the Vegan India Conference and Ekatva Festival, we bring together brands, communities, creators, businesses, and audiences to create impactful experiences.

About the Role

We are looking for an Event Marketing Associate who combines creativity with a strong interest in technology, automation, and AI.

In this role, you will help build and execute marketing systems that make our event campaigns more efficient, personalised, and scalable. You will work across WhatsApp automation, marketing workflows, AI agents, audience engagement, and creative campaigns to drive registrations, engagement, and event growth.

The ideal candidate is someone who enjoys experimenting with new tools, understands digital marketing, and can turn an idea into an automated workflow or creative campaign.

Key Responsibilities

1. Marketing Automation & WhatsApp

- Build and manage WhatsApp chatbots and automated communication journeys for event audiences.
- Create automated workflows for registrations, reminders, follow-ups, ticketing, and event updates.
- Develop audience journeys based on user actions such as registration, ticket purchase, engagement, and attendance.
- Identify opportunities to automate repetitive marketing and communication tasks.
- Monitor automation performance and continuously improve conversion and engagement.

2. AI Agents & AI-Powered Marketing

- Research, test, and implement AI tools and AI agents to improve marketing and event operations.
- Build AI-powered workflows for lead qualification, audience engagement, FAQs, follow-ups, and other marketing requirements.
- Identify repetitive processes that can be automated using AI.
- Experiment with emerging AI tools and recommend solutions that can improve campaign efficiency.




- Work with internal teams to integrate AI into existing marketing processes.

3. Creative Campaigns

- Develop and execute creative marketing campaigns for events, ticket sales, launches, and community initiatives.
- Work on campaign concepts, messaging, audience journeys, and promotional ideas.
- Collaborate with the design and content teams to develop campaign creatives.
- Create campaign variations for different audience segments and marketing channels.
- Think creatively about how to increase event awareness, registrations, engagement, and conversions.

4. Event Marketing & Audience Growth

- Support the planning and execution of digital marketing campaigns for Vegan First events.
- Work across channels such as WhatsApp, Email, Social Media, Influencers, and other digital platforms.
- Segment audiences and create targeted communication strategies.
- Track campaign performance and identify opportunities for optimisation.
- Support pre-event, during-event, and post-event marketing activities.

5. Tracking & Reporting

- Track campaign and automation metrics such as:
- Open and click rates
- WhatsApp engagement
- Lead conversion
- Ticket conversions
- Campaign ROI
- Audience engagement
- Maintain marketing dashboards and trackers.
- Prepare regular campaign performance reports.
- Use data and insights to recommend improvements to ongoing campaigns.

Key Performance Indicators (KPIs)

- Number and quality of marketing automation workflows created and implemented.
- WhatsApp engagement and conversion rates.
- Reduction in manual marketing and communication processes through automation.
- Number and effectiveness of AI-powered workflows/agents implemented.
- Campaign reach, engagement, and conversion.
- Contribution to event registrations and ticket sales.




- Campaign execution timelines and quality.
- Continuous improvement in marketing efficiency and performance.

Ideal Candidate Profile

- 1–3 years of experience in digital marketing, event marketing, marketing automation, CRM, growth marketing, or a related field.
- Strong interest in AI, automation, and emerging marketing technologies.
- Good understanding of digital marketing and customer journeys.
- Creative thinker who can develop interesting campaign ideas.
- Comfortable working with data, dashboards, and performance metrics.
- Strong communication and project management skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Willingness to experiment, test, learn, and adapt quickly.

Valuable to Have

Experience with tools/platforms such as:

- WhatsApp Business / WhatsApp API
- Chatbot platforms
- CRM and marketing automation tools
- Make / Zapier or similar workflow automation platforms
- AI tools and AI agent platforms
- Email marketing platforms
- Google Analytics
- Meta Ads / Google Ads
- Canva or other creative tools
- Google Sheets / Excel

Must-Haves

- Strong problem-solving and analytical ability.
- Creative and curious mindset.
- Strong attention to detail.
- Ability to take ownership from idea → execution → tracking → optimisation.
- Comfortable experimenting with new technology and AI tools.
- Strong follow-up and execution skills.
- Ability to work in a fast-paced event environment.
- Mumbai-based candidates preferred/required, depending on your hiring setup.
- What You’ll Work On

You won't just be executing campaigns—you'll be helping build the marketing engine behind our events, using automation and AI to make audience communication smarter, faster, and more scalable.

To Apply:

Click on the link - https://forms.gle/sMEQY7XQkiMBMxsKA

OR send us an email with the subject line: Application Event Marketing Associate | YOUR NAME on the following email id:

To: [email protected]

CC: [email protected], [email protected]

📌 Event Marketing Associate (Mumbai)
🏢 Vegan First
📍 Mumbai