Role & responsibilities

You'll own email as a growth and revenue channel end to end campaign strategy, copywriting, automation, data, and reporting across both audience-building and customer lifecycle work. One day you might be growing and reactivating a database of US-based prospects; the next, running a welcome flow for someone who just made a purchase. You'll work closely with the founders and content/design team to bring a warm, editorial voice into every email, and adapt comfortably between different audiences and purposes.

What You'll Do

- Design and write email creatives across campaigns copy and layout, in a tone that matches the relevant brand voice.
- Build and maintain databases of contacts across the USA organised, segmented, verified, and ready for outreach.
- Run reactivation campaigns against existing databases to generate renewed engagement and new opportunities from past contacts.

• Use paid and qualified data to identify high-potential prospects and move them from outreach into qualified, actionready leads.
- Plan and execute an email calendar segmented by audience type and lifecycle stage from first contact through to repeat engagement.
- Build and optimise automated flows: welcome series, abandoned cart, post-purchase/post-engagement follow-ups, win-back, and occasion-based reminders.

• Develop recurring-engagement approaches that convert one-time contacts into repeat, higher-lifetime-value relationships.
- Own list segmentation, deliverability (bounce rate,



spam complaints, sender reputation), and send cadence without fatiguing any list.
- A/B test subject lines, content, and send times, and report on key metrics (open rate, CTR, revenue per email, list growth) to keep improving.
- Ensure compliance with US email regulations (CAN-SPAM Act), given our US-facing audience.

What We're Looking For

- 2–4 years of experience in email marketing, ideally with a DTC/e-commerce, gifting, subscription, or consumer brand.
- Hands-on experience with an ESP — Klaviyo, Mailchimp, Beehiiv, ActiveCampaign, or similar (Klaviyo strongly preferred for e-commerce-style flows).
- Proven ability to write copy that converts — comfortable adopting a warm, editorial, story-driven brand voice rather than generic retail copy. • Comfortable building automated flows independently, not just writing one-off sends.
- Experience writing for a US audience — domestic-only list experience is a gap for this role.
- Working knowledge of deliverability best practices and US email compliance basics.
- Solid analytical mindset — comfortable reading data and iterating based on results.
- Comfortable working India hours with occasional overlap for US time zone coordination when needed.

Nice to Have

- Experience with SMS marketing alongside email.
- Basic design/Canva or Figma skills for email templates.
- Experience writing for a premium, editorial, or gifting brand specifically.

📌 Email Marketing Specialist (Gurugram)
🏢 WI THINKERS
📍 Gurugram