About the Role

We are looking for a Demand System / Lead Gen Leader who can own performance marketing for BITS as a single, accountable system - not a set of disconnected campaigns. You will run inbound and outbound demand gen as one integrated engine, build the bridge between digital intent and offline, field-led conversion, and give the executive team a transparent, trustworthy view of what marketing spend is actually producing.

This role owns the full stack - strategy, execution, martech, and attribution - across multiple product and solution lines. You are as comfortable configuring lead scoring and routing logic in the CRM as you are presenting a pipeline dashboard to leadership.

Key Responsibilities

- Own the entire performance marketing charter for BITS, by product & solution lines
- Lead the demand gen system - Inbound & Outbound - as one integrated engine, not two disconnected motions
- Build the Online-to-Offline (O2O) demand capture system, bridging digital intent signals into field/sales-led offline conversion
- Build exec visibility into marketing performance - dashboards tying spend to pipeline and revenue
- Own marketing ops and martech - CRM-MAP integration, lead scoring, and routing logic
- Run demand generation across multiple product or solution lines under one coherent system.

Required Skills & Experience

- Has run inbound and outbound demand gen as one integrated system,



not two disconnected motions - SDR-fed outbound sequencing & inbound
- Has owned full-funnel performance marketing with budget and ROI accountability - not just paid media execution
- Built an Online-to-Offline (O2O) demand capture system - bridging digital intent signals into field/sales-led offline conversion, relevant where the final decision happens outside the funnel
- Marketing analytics and attribution fluency - has built exec-facing dashboards tying spend to pipeline and revenue, not just MQL volume
- Marketing ops / martech ownership - CRM-MAP integration, lead scoring, and routing logic, hands-on rather than delegated
- Has run demand generation across multiple product or solution lines under one system, not a single-product growth mandate
- 13+ years of experience in B2B/enterprise performance marketing and demand generation.

Preferred Experience Experience with tools and disciplines such as:

- Marketing automation platforms - Marketo, HubSpot, Eloqua or equivalent
- CRM and pipeline systems - Salesforce or equivalent, with lead scoring and routing configuration
- ABM and intent platforms - 6sense, Demandbase or equivalent
- Attribution and analytics - GA4, Bizible, Dreamdata, Looker Studio or Tableau
- SDR/outbound sequencing tools - Outreach, Salesloft or equivalent
- Experience building or scaling an O2O motion in a B2B enterprise sales context

📌 Director Demand Generation (Mumbai)
🏢 BDO India
📍 Mumbai