Company Description CogCons Smart Home is a pioneering home automation manufacturer delivering wired and wireless solutions powered by KNX, DALI, WiFi, and Zigbee for seamless control and high reliability. As India’s first end-to-end KNX-certified manufacturer with its own control processor, CogCons sets a benchmark for smart homes and integrated automation. The company offers advanced smart lighting, including human-centric lighting and dimming, along with elegant touch switchboards for intuitive control of lights, fans, and appliances.

Motorized curtains, blinds, gates, and security systems further enhance comfort, convenience, and safety. CogCons unifies wired and wireless automation into a single app, enabling future-ready smart living through mobile, voice, or centralized controls and is recognized as a trusted name in home automation across India.

Role Description This is a full-time, in office Digital Marketing Specialist role based in Hyderabad. The specialist will plan, execute, and optimize digital marketing campaigns to build brand awareness and generate qualified leads for CogCons Smart Home solutions. Day-to-day responsibilities include managing social media channels, creating and scheduling content, running online marketing campaigns, and coordinating with internal teams to align messaging with product launches and promotions.

The role involves monitoring web analytics, tracking campaign performance, preparing reports,



and recommending data-driven improvements. The specialist will also support SEO and SEM activities, oversee basic website updates, and ensure consistent, brand-appropriate communication across all digital touchpoints.

Qualifications

- Candidates should possess skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple digital platforms.
- Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences on key social channels.
- Candidates should possess skills in Web Analytics to track performance metrics, analyze user behavior, and optimize campaigns based on data.
- Candidates should possess strong Communication skills to create clear, persuasive digital content and collaborate effectively with cross-functional teams.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are beneficial.
- Experience with marketing tools and platforms (e.g., Google Analytics, social media management tools, advertising dashboards) is highly advantageous.
- Knowledge of SEO/SEM fundamentals, content marketing, and basic design or creative briefing will be considered a plus.
- Ability to work independently, prioritize tasks, and stay updated on digital marketing trends in the smart home and technology sectors.

📌 Digital Marketing Specialist (Hyderabad)
🏢 CogCons Smart Home
📍 Hyderabad