About Us

Naatscorp is the company behind Teregie, a premium ergonomic chair brand focused on redefining comfort and productivity for modern workspaces. We're a quick-growing company looking for a hands-on marketer who can own our digital presence end-to-end — from performance campaigns that drive revenue to content that builds the brand.

Role Overview

We're looking for a Social Media & Digital Marketing Specialist who blends performance marketing expertise with strong content instincts. You'll be responsible for planning, executing, and optimizing paid campaigns across platforms while also driving the strategic direction and execution of organic content. This is a high-ownership role suited for someone who's comfortable moving between data dashboards and creative briefs in the same day.

Key Responsibilities

Performance Marketing

- Plan, launch, and manage performance marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms
- Build and structure campaigns, ad sets, and ads with a clear testing framework (audiences, creatives, placements, bidding strategies)
- Continuously monitor, analyze, and optimize campaigns for CAC, ROAS, CTR, conversion rate, and other key performance metrics
- Manage budgets across campaigns to maximize efficiency and scale winning ad sets
- Run A/B tests on creatives, copy, audiences, and landing pages to improve performance
- Use GA4 to track user behavior, funnel performance, attribution, and campaign effectiveness
- Use Microsoft Clarity (or similar tools) to analyze on-site user behavior, heatmaps, and session recordings to identify friction points and conversion opportunities
- Build and maintain performance dashboards and reports; present insights and recommendations to stakeholders

Content Strategy & Execution

- Develop and execute the content strategy and calendar across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Ideate content themes, formats, and campaigns aligned with brand voice and business goals
- Coordinate with designers,



videographers, and/or external creators to produce content assets
- Write compelling ad copy, captions, and creative briefs that align with performance and brand objectives
- Stay on top of platform trends, formats, and algorithm changes to keep content strategy current
- Repurpose high-performing organic content into paid ad creatives, and use ad learnings to inform organic content strategy

Cross-functional & Strategic

- Work closely with design, sales, and product teams to align marketing efforts with business priorities
- Track competitor activity and market trends to identify opportunities and gaps
- Contribute to overall digital marketing strategy, including channel mix and budget allocation
- Report on campaign and content performance with clear, actionable insights

Required Skills & Experience

- 2–5 years of experience in performance marketing and social media management (adjust based on seniority needed)
- Hands-on experience managing Meta Ads Manager — campaign structuring, audience targeting, ad set optimization, budget management
- Strong working knowledge of GA4 (goals, funnels, attribution, audience analysis)
- Familiarity with Microsoft Clarity or similar behavioral analytics tools
- Proven ability to plan and execute content strategy, not just post content
- Strong copywriting skills for ads, captions, and campaign messaging
- Comfortable analyzing data and translating it into actionable strategy
- Experience with design/scheduling tools (Canva, Meta Business Suite, or similar) is a plus
- Basic understanding of SEO and other digital channels (Google Ads, email marketing) is a plus

Good to Have

- Experience marketing a D2C or e-commerce brand
- Experience in the furniture, home, or lifestyle product category
- Basic video editing or content shooting skills
- Familiarity with tools like Meta Pixel, UTM tracking, and conversion API setups

What We Offer

- High ownership role with direct impact on brand growth

Opportunity to work closely with leadership in a fast-scaling startup To apply, send your resume and portfolio/past campaign highlights to [email protected]

📌 Digital Marketing & Social Media Specialist (Coimbatore)
🏢 Naatscorp Private
📍 Coimbatore