Job Responsibilities

- Plan and execute digital marketing strategies to increase brand visibility, website traffic, leads, and online sales.

- Manage and optimize the company website using Shopify.

- Perform keyword research, competitor analysis, on-page SEO, and off-page SEO activities.

- Optimize product titles, descriptions, bullet points, backend search terms, images, and other content for better search ranking and conversions.

- Monitor Google Search Console, Google Analytics, and SEO performance metrics.

- Identify SEO opportunities and implement strategies to improve organic traffic and keyword rankings.

- Manage product listings, catalog updates, inventory, pricing, and marketplace content.

- Monitor marketplace performance, sales, traffic, conversion rate, and product rankings.

- Plan and manage social media content and campaigns across Instagram, Facebook, YouTube, and other relevant platforms.

- Create and coordinate SEO-friendly content, blogs, product content, social media posts, and promotional campaigns.

- Monitor digital marketing campaigns and analyze ROI,



CPC, CTR, conversion rate, and sales performance.

- Conduct regular competitor and market research to identify new opportunities.

- Prepare weekly/monthly reports on SEO, website traffic, marketplace performance, and digital marketing activities.

Requirements

- 1–2 years of experience in Digital Marketing & SEO.

- Hands-on experience with Shopify

- Valuable knowledge of SEO, keyword research, on-page SEO, off-page SEO, and competitor analysis.

- Knowledge of Google Analytics & Google Search Console.

- Basic knowledge of Google Ads, Meta Ads

- Good understanding of content writing and SEO-friendly product descriptions.

- Strong analytical and problem-solving skills.

- Good communication and coordination skills.

- Ability to analyze data and take performance-driven marketing decisions.

Salary

Based on Experience

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing & SEO Specialist (West Mambalam)
🏢 Srividhya Naturals and Aromatics
📍 West Mambalam