About the Role

We are looking for a proactive and result-oriented Marketing Executive to drive brand outreach and business growth initiatives. The ideal candidate should have a strong understanding of social media marketing, brand promotions, lead generation, client outreach, and digital campaigns.

The role will primarily involve identifying brands and agencies, reaching out to decision-makers, pitching social media campaign opportunities, and generating business for the company.

Key Responsibilities

1. Brand & Marketing Outreach

* Identify potential brands, startups, agencies, and businesses for social media campaigns.
- Research decision-makers and relevant marketing contacts.
- Conduct outreach through calls, emails, LinkedIn, WhatsApp, and other relevant channels.
- Build and maintain a strong database of potential clients.
- Consistently follow up with prospects to generate business opportunities.

1. Social Media Campaign Outreach

* Approach brands and agencies for promotional and social media campaigns.
- Understand the client’s marketing requirements and objectives.
- Present suitable social media promotion opportunities based on the client’s requirements.
- Share proposals, commercials, media kits, and campaign details with potential clients.
- Coordinate with the sales team to move qualified leads towards closure.
- Follow up with prospects and maintain a healthy sales pipeline.

1. Lead Generation

* Generate new leads through outbound activities and market research.
- Identify brands currently running or planning digital marketing campaigns.
- Find relevant opportunities for Instagram,



LinkedIn, influencer, content, and social media promotions.
- Qualify leads based on budget, requirement, decision-making authority, and campaign timelines.
- Maintain accurate records of all leads and follow-ups.

1. Social Media & Digital Marketing

* Stay updated with social media trends, marketing campaigns, and industry developments.
- Research brands and understand their current social media presence.
- Identify potential opportunities where the company’s media inventory can add value.
- Monitor competitor activities and promotional strategies.

1. Market Research

* Research brands, startups, agencies, and emerging businesses.
- Identify new industries and categories that can be targeted for campaigns.
- Track marketing trends, advertising spends, and promotional activities.
- Build prospect lists based on relevant industries and campaign requirements.

1. Reporting & Performance Tracking

* Maintain daily and weekly outreach reports.
- Track leads, conversations, proposals, follow-ups, and conversions.
- Maintain an updated sales/marketing pipeline.
- Share regular updates on outreach performance and business opportunities.
- Analyse outreach performance and suggest ways to improve lead generation.





Required Skills

- Excellent communication and interpersonal skills.
- Strong pitching and convincing abilities.
- Good understanding of social media and digital marketing.
- Strong research and lead-generation skills.
- Ability to communicate with brand and agency representatives.
- Good follow-up and relationship-building skills.
- Proactive approach towards generating recent business.
- Ability to work with targets and deadlines.
- Good knowledge of Excel/Google Sheets and basic CRM tools.

Preferred Qualifications

- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- 1-3 years of experience in sales, marketing, digital marketing, media, advertising, or business development.
- Experience in brand outreach, social media sales, advertising sales, or agency sales will be an advantage.

Key Performance Indicators (KPIs)

- Number of brands/agencies contacted.
- Qualified leads generated.
- Meetings/calls scheduled.
- Proposals shared.
- Follow-ups completed.
- Social media campaigns generated.
- Revenue/business generated through outreach.
- Conversion rate from outreach to clients.

Ideal Candidate

We are looking for someone who is confident, persuasive, proactive, target-oriented, and comfortable speaking with brands and agencies.

The candidate should have the ability to identify business opportunities, initiate conversations with decision-makers, pitch social media campaigns effectively, and consistently follow up until conversion.

📌 Digital Marketing Manager (Noida)
🏢 OG Media 360
📍 Noida