The Role

Half strategist, half operator.

You will build the growth plan for a client and then get into the accounts and ship it. You'll write the media strategy on Monday and be inside Ads Manager restructuring campaigns on Tuesday. We don't separate the thinking from the doing here, and we're not hiring someone who wants to.

Our clients are international, high-ticket, and expect numbers. You'll own a portfolio of them end to end, across organic and paid, from first audit to monthly board-level reporting.

What you'll own

Strategy (50%)

- Build full-funnel digital plans for clients across markets: audience definition, channel mix, budget allocation, funnel math, and the unit economics behind every recommendation
- Run market and competitor research that ends in a point of view, not a summary
- Set the measurement framework: what we track, why, and what we do when the number moves
- Lead client strategy calls. Push back when the client is wrong. Explain the trade-off in one sentence
- Spot the next lever before the client asks: a retention play, a new market, a CRO fix, a channel we should test

Execution (50%)

- Build, launch and optimise paid campaigns on Meta, Google, and LinkedIn. Structure, audiences, creative rotation, bids, scaling. Your hands, not a junior's
- Run SEO end to end: technical audits, keyword strategy, content briefs, on-page, link acquisition, and the reporting that proves it moved
- Own tracking: pixels, CAPI, GA4, conversion setup, dashboards. If the data's wrong, everything downstream is wrong
- Manage CRO and landing page programmes: hypothesis, test, read, roll out
- Brief creative and content teams with the angle, the hook, and the objective, then review what comes back against the brief
- Build and maintain email and retention flows that work as a revenue channel
- Deliver weekly and monthly reporting that a founder can read in five minutes and act on

Channels you'll work across





- Paid: Meta, Google Search and PMax, YouTube, LinkedIn, programmatic where the budget justifies it
- Organic: SEO, content strategy, social, email and lifecycle (activation and nurture)
- Foundation: analytics, tracking, attribution, CRO, reporting
- Markets: UAE and wider GCC, UK, Australia, India. Different CPMs, different audiences, different rules

Who you are

- 4 to 7 years in digital marketing, with at least 2 in an agency or multi-client setting
- Hands-on across both paid and organic. Not "familiar with". You've run the accounts and can show the results
- Comfortable with numbers: CAC, LTV, ROAS, blended CPL, cohort reads. You build the model, not just report against it
- Experience with international clients or markets outside India. Time zones and cultural context don't throw you
- You write clearly. Strategy docs, client emails, ad copy briefs. Short sentences, no filler
- Tools: Meta Ads Manager, Google Ads, GA4, GTM, Search Console, Ahrefs or Semrush, Looker Studio or equivalent. Bonus for Klaviyo, HubSpot, or a CRM you've actually configured
- You'd rather own the outcome than the task

What good looks like at 90 days
- You've taken over at least three client portfolios and the client can't tell there was a handover
- Every account you touch has clean tracking and a dashboard the client uses
- You've brought at least one strategic recommendation to a client that they didn't ask for and they've funded it
- Your reporting is the template the rest of the team copies

How we work

Small team, senior people, no layers. You'll work directly with the founder and with specialist partners for content, design & production. Weekly strategy rhythm with clients, daily execution cadence internally. Autonomy is real here, and so is accountability.

To apply

Send your CV plus two things: one account you turned around and how, and one strategy call you got wrong and what you learned. Skip the cover letter.

📌 Digital Marketing Manager (Chennai)
🏢 Braket
📍 Chennai