Job Title : Digital Marketing Executive

Location : Central Kolkata

Experience : 6 months to 1 year

Education : Bachelor's degree in marketing, business, communications, or any relevant technical stream (to ensure a deep understanding of our software products).

Job Overview:

We are looking for a Digital Marketing Executive with 6 months to 1 year of hands-on experience to support and execute our digital marketing initiatives. The ideal candidate should have a strong understanding of SEO, social media, content marketing, paid advertising, and digital analytics, along with the ability to learn new technologies quickly.

Key Responsibilities:

SEO & Website Optimization

- Assist in executing on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis for relevant trading and financial technology keywords.
- Assist with technical SEO audits and identify website optimization opportunities.
- Support backlink-building and link-development activities.
- Monitor keyword rankings and website SEO performance.

Content Management

- Create, edit, and manage SEO-friendly content for websites, blogs, and landing pages.
- Ensure content follows the company's brand voice and SEO best practices.
- Research trending topics within the trading, fintech, and technology industries.
- Coordinate with the content and development teams for website updates.

Performance Marketing

- Assist in setting up, monitoring, and optimizing campaigns on Google Ads and social media platforms.
- Track campaign performance and help improve lead generation and acquisition costs.
- Analyze campaign data and suggest improvements to increase ROI.

Social Media & Branding

- Manage and maintain social media profiles across relevant platforms.
- Create engaging posts, creatives,



and campaigns using Canva.
- Schedule and monitor social media content using Meta Business Suite.
- Stay updated with social media trends and implement new ideas to increase engagement.

Eligibility & Qualifications:

- Experience: 6 months to 1 year in Digital Marketing, SEO, or a related field.
- Education: Bachelor's degree in Marketing, Business, Communications, Computer Science, or any relevant field.
- Language: Fluent English is mandatory, both written and verbal.
- Basic understanding of SEO, Google Ads, social media marketing, and digital analytics.
- Robust interest in technology, fintech, trading, and digital marketing.

Required Skills:

- SEO & Keyword Research
- Google Analytics & Google Search Console
- Google Ads
- Social Media Marketing
- Content Marketing
- Canva
- Meta Business Suite
- Ahrefs / SEMrush
- Basic understanding of website optimization
- Strong communication and analytical skills

What We’re Looking For:

- Fast Learner: Ability to quickly understand new software, technologies, and AI-powered marketing tools.
- Tech-Savvy: Willingness to understand our trading platforms, algorithmic trading products, and related technologies.
- Creative Thinker: Ability to develop fresh ideas for content, campaigns, and social media.
- Data-Driven: Comfortable analyzing marketing data and making decisions based on performance.
- Adaptable: Able to work in a fast-paced environment where digital and market trends change frequently.
- Team Player: Ability to coordinate effectively with marketing, content, and development teams.

Contact :

HR Department : +917890712365

Location : Central Kolkata

Pay: ₹10,000.00 - ₹14,000.00 per month

Benefits

- Provident Fund

Location:
- Kolkata, West Bengal (Required)

Work Location: In person

📌 Digital Marketing Executive (Kolkata)
🏢 Yo Forex
📍 Kolkata