About the Role

We are looking for a hands-on Digital Marketing Executive who can manage and execute day-to-day digital marketing activities across multiple channels. The ideal candidate should combine creativity with performance marketing skills and be comfortable using AI tools to improve content quality, campaign execution, productivity, and marketing results.

You will work across content creation, Google and Meta advertising, social media, graphic design, short-form video, website management, SEO, analytics, and AI-powered marketing workflows .

This role is well suited for someone who enjoys experimenting with new tools, creating engaging marketing content, analyzing campaign performance, and taking ownership of digital marketing activities from planning through execution.

Key Responsibilities AI-Powered Content & Copywriting

- Create high-quality marketing content for websites, social media, advertisements, email campaigns, and promotional materials.
- Use Generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms to develop content ideas, ad copy, captions, blog content, campaign concepts, and marketing strategies.
- Write compelling and conversion-focused copy for paid advertising campaigns.
- Use AI tools for content research, keyword ideation, content optimization, and marketing automation.
- Develop effective prompts and workflows to improve the speed and quality of marketing content production.
- Review and refine AI-generated content to ensure accuracy, originality, brand consistency, and a natural tone.

Performance Marketing & Paid Advertising

- Plan, launch, monitor, and optimize campaigns across Google Ads, Meta Ads, Facebook, Instagram, and YouTube .
- Create different campaign creatives and ad variations for testing.
- Monitor campaign budgets, conversions, CPC, CTR, CPL, ROAS, and other key performance metrics.
- Conduct A/B testing of ad creatives, audiences, headlines, copy,



and landing pages.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Prepare regular campaign performance reports and recommendations.
- Coordinate with internal teams to ensure marketing campaigns align with business and sales objectives.

Graphic Design & Creative Content

- Design social media posts, banners, flyers, posters, advertisements, presentations, and carousel content.
- Use Canva, Canva AI, Photoshop, or similar design tools to create professional marketing creatives.
- Adapt creative assets for different platforms and campaign requirements.
- Maintain consistent visual branding across digital channels.

Video Editing & Short-Form Content

- Create and edit Instagram Reels, YouTube Shorts, promotional videos, advertisements, and other short-form content .
- Use tools such as CapCut, Premiere Pro, Descript, InVideo, or AI-powered video editing platforms .
- Add captions, transitions, graphics, music, voiceovers, and other elements where appropriate.
- Repurpose existing content into multiple video formats for different platforms.
- Experiment with AI video and creative tools to improve content production.

Website & Landing Page Management

- Update website content, images, banners, blogs, and promotional sections.
- Manage basic website changes through WordPress, Shopify, Wix, or similar CMS platforms .
- Create and maintain landing pages for marketing campaigns.
- Apply basic on-page SEO practices to website and landing page content.




- Monitor website performance and identify opportunities to improve user engagement and conversions.
- Coordinate with developers when technical website changes are required.

Social Media Management

- Manage day-to-day content publishing across relevant social media platforms.
- Prepare and maintain a monthly content calendar.
- Plan content themes, campaigns, promotional posts, reels, and engagement activities.
- Monitor comments, messages, and audience interactions.
- Track social media performance and identify content that generates stronger engagement.
- Stay updated with relevant social media trends, formats, and platform updates.

Analytics & Reporting

- Track website and campaign performance using Google Analytics, Google Ads, Meta Business Suite, and platform insights .
- Monitor traffic, leads, conversions, engagement, and advertising performance.
- Prepare weekly/monthly marketing performance reports.
- Identify trends and provide actionable recommendations for improving campaign results.
- Maintain accurate records of campaign performance and marketing activities.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field .
- Experience: 1–3 Years in Digital Marketing, Performance Marketing, Social Media Marketing, or a related role.
- Hands-on experience with digital marketing campaign execution.
- Working knowledge of Google Ads and Meta Ads .
- Experience creating social media content and marketing creatives.
- Basic experience with website/CMS management.
- Good understanding of SEO and digital marketing fundamentals.
- Experience with video editing and short-form content creation.
- Solid written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines independently.
- Creative mindset with strong attention to detail.

📌 Digital Marketing Executive - Immediate Joiner (Noida)
🏢 SkillHub by Spacelinkers
📍 Noida