Job Summary:

We are looking for a Digital Marketing Specialist who will be responsible for driving our end-to-end digital marketing efforts, including lead generation, SEO/AEO, website management, branding, social media, and marketing campaigns. This is a hands-on role requiring a mix of strategic thinking, execution, and creativity to help grow our online presence and generate qualified business leads.

Qualifications:

· Bachelor’s degree in marketing, Business, Communications, or a related field.

· 5+ years of hands-on experience in Digital Marketing, preferably in an IT Services, SaaS, or B2B organization.

· Solid understanding of SEO, AEO (Answer Engine Optimization), and website optimization techniques.

· Experience with WordPress website management, including content updates, landing page creation, and basic troubleshooting.

· Proven experience in generating inbound leads through digital marketing initiatives.

· Strong knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.

· Experience with LinkedIn Marketing, Meta Ads, and other social media platforms.

· Familiarity with email marketing platforms and CRM tools.

· Good understanding of content marketing and copywriting for blogs, landing pages, case studies, and social media.

· Working knowledge of Canva, Adobe Creative Suite, or similar design tools.

· Understanding of AI-powered marketing tools and automation platforms is an added advantage.

· Excellent communication, analytical, and project management skills.

· Ability to work independently, manage multiple priorities, and adapt in a fast-paced startup environment.

Key Responsibilities:

· Plan and execute end-to-end digital marketing campaigns aligned with business goals.

· Create and manage monthly marketing calendars and campaign plans.

· Continuously identify new channels for lead generation and brand visibility.





· Drive high-quality inbound lead generation through SEO, paid campaigns, website optimization, and content marketing.

· Optimize landing pages to improve conversion rates.

· Track marketing funnel performance and improve lead quality.

· Develop and execute comprehensive SEO strategies.

· Optimize website content for search engines as well as AI-powered search platforms (AEO).

· Conduct keyword research, competitor analysis, and technical SEO audits.

· Improve website rankings, domain authority, and organic traffic.

· Manage and maintain the company WordPress website.

· Create current landing pages for campaigns and services.

· Coordinate with developers for technical enhancements when required.

· Ensure website performance, mobile responsiveness, and user experience.

· Collaborate with technical teams to create Salesforce-related content.

· Ensure consistency in messaging and brand voice.

· Manage LinkedIn and other social media platforms.

· Plan and publish engaging content regularly.

· Increase brand awareness, engagement, and follower growth.

· Create employer branding campaigns to support recruitment.

· Manage Google Ads, LinkedIn Ads, and Meta Ads.

· Monitor campaign budgets and optimize ROI.

· Conduct A/B testing for advertisements and landing pages.

· Monitor website traffic and campaign performance.

· Prepare monthly marketing reports with actionable insights.

· Track KPIs such as website traffic, lead generation, conversion rates, SEO rankings, and campaign ROI.

· Coordinate with internal teams for marketing requirements.

· Manage marketing assets and promotional materials.

· Stay updated with the latest digital marketing trends, AI tools, and industry best practices.

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits

- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home

Work Location: Hybrid remote in Pune, Maharashtra (Pune District)

📌 Digital Growth and Demand Generation Specialist (Pune)
🏢 Astreca Consulting
📍 Pune