Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with 250ml slim cans that deliver 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colours. Naturally sweetened with monk fruit and erythritol, Bubz keeps calories low at just 15 per can and comes in four flavours: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Designed for conscious consumers such as Gen Z, young professionals, fitness enthusiasts, and anyone seeking smarter beverage choices, Bubz focuses on D2C, quick commerce, and modern trade to reach people where they shop and snack. The brand’s goal is to make functional drinks feel cool, social, and aspirational, bringing evolved, health-forward soda into the mainstream in India.

Role Description The Digital Content Creator will develop and execute engaging content across social media, web, and digital platforms to build Bubz’s brand and community. This full-time, on-site role based in Mumbai involves planning content calendars, creating photo, video, and graphic assets, and writing copy that reflects the brand’s tone and positioning.

The role includes shooting and editing short-form videos and reels, collaborating with marketing and design teams on campaigns, and adapting content for D2C, quick commerce, and modern trade channels.

The Digital Content





Creator will monitor performance metrics, optimize content based on insights, and stay updated on trends in functional beverages, health, and lifestyle. The position also involves occasional event coverage, influencer content coordination, and ensuring consistent brand storytelling across all touchpoints.

Qualifications

- Candidates should possess solid skills in social media content creation, short-form video production, and basic photography for lifestyle and product-focused storytelling.
- Candidates should possess skills in copywriting, digital storytelling, and visual communication, with the ability to align messaging with brand strategy and audience preferences.
- Candidates should possess skills in social media management, analytics tools, and content planning to schedule posts, track performance, and refine campaigns.
- Candidates should possess skills in basic design and editing tools (such as Canva, Adobe tools, or similar) to create digital assets and refine visual content.
- Candidates should possess solid research and trend-spotting abilities to identify relevant cultural, health, and beverage trends for content ideas.
- Relevant qualifications include prior experience in digital content or social media roles, preferably in FMCG, D2C, or lifestyle brands; familiarity with Gen Z and urban consumer culture; and a bachelor’s degree in marketing, communications, design, media, or a related field.

📌 Digital Content Creator (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai